Mastering Marketing Strategy
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Questions and Answers

Which field did strategic marketing branch out of in the 1970s and 80s?

  • Sales management
  • Marketing management
  • Human resource management
  • Strategic management (correct)

What is the main goal of strategic marketing?

  • To develop marketing campaigns
  • To manage the organization's resources
  • To increase sales
  • To improve the competitive position of the firm (correct)

What does marketing strategy highlight the role of?

  • Marketing as a cost center
  • Marketing as a sales tool
  • Marketing as a link between the organization and its customers (correct)
  • Marketing as a creative process

What is the distinction between strategic marketing and managerial marketing based on?

<p>Different goals and conceptual tools (B)</p> Signup and view all the answers

What does marketing strategy aim to achieve within its corresponding market?

<p>Sustainable competitive advantage (C)</p> Signup and view all the answers

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