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Questions and Answers
Which field did strategic marketing branch out of in the 1970s and 80s?
Which field did strategic marketing branch out of in the 1970s and 80s?
- Sales management
- Marketing management
- Human resource management
- Strategic management (correct)
What is the main goal of strategic marketing?
What is the main goal of strategic marketing?
- To develop marketing campaigns
- To manage the organization's resources
- To increase sales
- To improve the competitive position of the firm (correct)
What does marketing strategy highlight the role of?
What does marketing strategy highlight the role of?
- Marketing as a cost center
- Marketing as a sales tool
- Marketing as a link between the organization and its customers (correct)
- Marketing as a creative process
What is the distinction between strategic marketing and managerial marketing based on?
What is the distinction between strategic marketing and managerial marketing based on?
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What does marketing strategy aim to achieve within its corresponding market?
What does marketing strategy aim to achieve within its corresponding market?
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