Podcast
Questions and Answers
Which field did strategic marketing branch out of in the 1970s and 80s?
Which field did strategic marketing branch out of in the 1970s and 80s?
- Sales management
- Marketing management
- Human resource management
- Strategic management (correct)
What is the main goal of strategic marketing?
What is the main goal of strategic marketing?
- To develop marketing campaigns
- To manage the organization's resources
- To increase sales
- To improve the competitive position of the firm (correct)
What does marketing strategy highlight the role of?
What does marketing strategy highlight the role of?
- Marketing as a cost center
- Marketing as a sales tool
- Marketing as a link between the organization and its customers (correct)
- Marketing as a creative process
What is the distinction between strategic marketing and managerial marketing based on?
What is the distinction between strategic marketing and managerial marketing based on?
What does marketing strategy aim to achieve within its corresponding market?
What does marketing strategy aim to achieve within its corresponding market?