5 Questions
Which field did strategic marketing branch out of in the 1970s and 80s?
Strategic management
What is the main goal of strategic marketing?
To improve the competitive position of the firm
What does marketing strategy highlight the role of?
Marketing as a link between the organization and its customers
What is the distinction between strategic marketing and managerial marketing based on?
Different goals and conceptual tools
What does marketing strategy aim to achieve within its corresponding market?
Sustainable competitive advantage
Test your knowledge of marketing strategy with this quiz! From understanding the fundamentals to implementing effective promotional efforts, this quiz covers all the essential aspects of creating a successful marketing strategy. Challenge yourself and see how well you grasp the concepts that can give your organization a competitive advantage in the market.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
