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Mastering Marketing Strategy

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Questions and Answers

Which field did strategic marketing branch out of in the 1970s and 80s?

Sales management

Marketing management

Human resource management

Strategic management (correct)

What is the main goal of strategic marketing?

To develop marketing campaigns

To manage the organization's resources

To increase sales

To improve the competitive position of the firm (correct)

What does marketing strategy highlight the role of?

Marketing as a cost center

Marketing as a sales tool

Marketing as a link between the organization and its customers (correct)

Marketing as a creative process

What is the distinction between strategic marketing and managerial marketing based on?

<p>Different goals and conceptual tools</p> Signup and view all the answers

What does marketing strategy aim to achieve within its corresponding market?

<p>Sustainable competitive advantage</p> Signup and view all the answers

Mastering Marketing Strategy

Choose a study mode

Podcast

Questions and Answers

Which field did strategic marketing branch out of in the 1970s and 80s?

What is the main goal of strategic marketing?

What does marketing strategy highlight the role of?

What is the distinction between strategic marketing and managerial marketing based on?

What does marketing strategy aim to achieve within its corresponding market?

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