Questions and Answers
Which era of marketing focused on developing products that people want or need, pricing them to maximize profits, and distributing them to where consumers are?
During which era of marketing did companies primarily focus on aggressive promotion and short-term profit maximization?
Which era of marketing lasted until the Industrial Revolution and involved products being made by hand, grown, or traded in small quantities?
During which era of marketing did demand exceed supply and companies focused on technical development?
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What is the process by which companies determine what products or services may be of interest to customers and the strategy to use in sales, communications, and business development?
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During which era of marketing did companies focus on understanding and satisfying customer needs?
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Which era of marketing focused on efficient production?
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Which era of marketing emphasized aggressive sales techniques?
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During which era of marketing did companies focus on creating value for customers?
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Which era of marketing focused on creating, capturing, communicating, delivering, and exchanging offerings that have value for customers?
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