Podcast
Questions and Answers
Which of the following is an objective of strategic planning in an organization?
Which of the following is an objective of strategic planning in an organization?
- Analyze the components of the marketing planning process
- Distinguish strategic alternatives
- Evaluate the result of marketing activities
- Identify the place of marketing in the strategic plan (correct)
What is the difference between organization strategic planning and marketing planning?
What is the difference between organization strategic planning and marketing planning?
- Organization strategic planning is more focused, short term, and specific to the areas which marketing impacts
- Organization strategic planning is long term and broad in scope
- Marketing planning is a subset of the larger organizational plan (correct)
- Marketing planning is more comprehensive and covers all aspects of the organization
What does the marketing mix refer to?
What does the marketing mix refer to?
- The result of marketing activities
- The strategic alternatives in marketing
- The combination of product, price, place, and promotion (correct)
- The components of the marketing planning process
Which of the following is NOT a characteristic of a SMART marketing objective?
Which of the following is NOT a characteristic of a SMART marketing objective?
What are the two most important factors in growing an organization?
What are the two most important factors in growing an organization?
What is the process called when marketers identify how consumers are divided into distinct groups?
What is the process called when marketers identify how consumers are divided into distinct groups?
What is the purpose of the marketing mix?
What is the purpose of the marketing mix?
Which type of planning sets the overall goals and objectives for the organization as a whole?
Which type of planning sets the overall goals and objectives for the organization as a whole?
Who is responsible for setting the overall goals and objectives in organizational planning?
Who is responsible for setting the overall goals and objectives in organizational planning?
What is the time frame for organizational planning?
What is the time frame for organizational planning?
What are the characteristics of a good mission statement?
What are the characteristics of a good mission statement?
What are the four elements of the marketing mix?
What are the four elements of the marketing mix?
What are the four reasons why an organization might fail to achieve its mission?
What are the four reasons why an organization might fail to achieve its mission?
What are the four categories in the Boston Consulting Group (BCG) matrix?
What are the four categories in the Boston Consulting Group (BCG) matrix?
What are the two lenses through which an organization can review its product's success in portfolio evaluation?
What are the two lenses through which an organization can review its product's success in portfolio evaluation?
Which type of planning focuses on defining the marketing strategies and tactics to achieve marketing's contribution to the overall organizational goals?
Which type of planning focuses on defining the marketing strategies and tactics to achieve marketing's contribution to the overall organizational goals?
Who is responsible for setting the overall goals and objectives in organizational planning?
Who is responsible for setting the overall goals and objectives in organizational planning?
What is the time frame for organizational planning?
What is the time frame for organizational planning?
What are the characteristics of a good mission statement?
What are the characteristics of a good mission statement?
What does a market-based mission statement focus on?
What does a market-based mission statement focus on?
What is the purpose of a situation analysis in the marketing planning process?
What is the purpose of a situation analysis in the marketing planning process?
What is a marketing objective?
What is a marketing objective?
Which of the following is a learning objective of Chapter 2?
Which of the following is a learning objective of Chapter 2?
What is the main difference between organization strategic planning and marketing planning?
What is the main difference between organization strategic planning and marketing planning?
Which of the following is a component of the marketing planning process?
Which of the following is a component of the marketing planning process?
What does the figure in 2.1 represent?
What does the figure in 2.1 represent?
What is the role of the marketing plan within the larger organizational plan?
What is the role of the marketing plan within the larger organizational plan?
What is the time frame for marketing planning?
What is the time frame for marketing planning?
What is the purpose of strategic planning in an organization?
What is the purpose of strategic planning in an organization?
Which of the following is NOT a characteristic of a SMART marketing objective?
Which of the following is NOT a characteristic of a SMART marketing objective?
What is the process called when marketers identify which segment(s) to focus their marketing activities against?
What is the process called when marketers identify which segment(s) to focus their marketing activities against?
What are the two most important factors in growing an organization?
What are the two most important factors in growing an organization?
What does the marketing mix refer to?
What does the marketing mix refer to?
Which category of the marketing planning process focuses on developing a lineup of products that is up to date and offers a competitive advantage over competitors?
Which category of the marketing planning process focuses on developing a lineup of products that is up to date and offers a competitive advantage over competitors?
What is the time frame for achieving the objective of launching 3 new products?
What is the time frame for achieving the objective of launching 3 new products?
What is the measure of success for improving leads and sales generated through trade shows?
What is the measure of success for improving leads and sales generated through trade shows?
From a marketing planning perspective, what was the issue in the mini case of Mary and Freda planning their vacation?
From a marketing planning perspective, what was the issue in the mini case of Mary and Freda planning their vacation?
How might Mary and Freda have approached the situation from a marketing planning perspective?
How might Mary and Freda have approached the situation from a marketing planning perspective?
What was Walmart's approach to growth strategy and the reasoning behind it?
What was Walmart's approach to growth strategy and the reasoning behind it?
How was Nintendo's approach to growth strategy different from Walmart's?
How was Nintendo's approach to growth strategy different from Walmart's?
What are the four reasons why an organization might fail to achieve its mission?
What are the four reasons why an organization might fail to achieve its mission?
What is portfolio evaluation used for?
What is portfolio evaluation used for?
What are the four categories in the Boston Consulting Group (BCG) matrix?
What are the four categories in the Boston Consulting Group (BCG) matrix?
What is the purpose of the marketing mix?
What is the purpose of the marketing mix?
What are the two lenses through which an organization can review its product's success in portfolio evaluation?
What are the two lenses through which an organization can review its product's success in portfolio evaluation?
