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Questions and Answers
Which of the following best describes marketing?
Which of the following best describes marketing?
- The process of identifying customers and exchanging goods and services (correct)
- The process of creating and communicating goods and services
- The process of communicating and retaining customers
- The process of delivering and exchanging goods and services
Who typically conducts marketing?
Who typically conducts marketing?
- The marketing firm
- The retailer
- The manufacturer (correct)
- The customer
What are the two main types of marketing?
What are the two main types of marketing?
- Online and offline marketing
- B2B and B2C marketing (correct)
- Product and service marketing
- Traditional and digital marketing
What are some examples of organizations that may contract marketing tasks?
What are some examples of organizations that may contract marketing tasks?
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What does the marketing mix outline?
What does the marketing mix outline?
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