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Questions and Answers
Which type of research is conducted to determine how sensitive customers are to price changes?
Which type of research is conducted to determine how sensitive customers are to price changes?
- Marketing effectiveness and analytics
- Distribution channel audits
- Mystery Consumer or Mystery shopping
- Price elasticity testing (correct)
What is the objective of sales forecasting research?
What is the objective of sales forecasting research?
- To determine the demographic and psychographic characteristics of a target market
- To assess distributors' and retailers' attitudes toward a product
- To determine the effectiveness of individual marketing activities
- To determine the expected level of sales given the level of demand (correct)
What is the main purpose of positioning research?
What is the main purpose of positioning research?
- To determine the effectiveness of individual marketing activities
- To assess distributors' and retailers' attitudes toward a product
- To determine the demographic and psychographic characteristics of a target market
- To answer questions about how the target market sees the brand relative to competitors (correct)
What is the role of mystery shopping in research?
What is the role of mystery shopping in research?
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What does segmentation research help to determine?
What does segmentation research help to determine?
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Which research method is used to assess distributors' and retailers' attitudes toward a product, brand, or company?
Which research method is used to assess distributors' and retailers' attitudes toward a product, brand, or company?
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What does positioning research aim to determine?
What does positioning research aim to determine?
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What is the purpose of price elasticity testing research?
What is the purpose of price elasticity testing research?
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What is the role of segmentation research?
What is the role of segmentation research?
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What is the objective of sales forecasting research?
What is the objective of sales forecasting research?
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