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Mastering Distribution Channel Audits

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Questions and Answers

Which type of research is conducted to determine how sensitive customers are to price changes?

Marketing effectiveness and analytics

Distribution channel audits

Mystery Consumer or Mystery shopping

Price elasticity testing (correct)

What is the objective of sales forecasting research?

To determine the demographic and psychographic characteristics of a target market

To assess distributors' and retailers' attitudes toward a product

To determine the effectiveness of individual marketing activities

To determine the expected level of sales given the level of demand (correct)

What is the main purpose of positioning research?

To determine the effectiveness of individual marketing activities

To assess distributors' and retailers' attitudes toward a product

To determine the demographic and psychographic characteristics of a target market

To answer questions about how the target market sees the brand relative to competitors (correct)

What is the role of mystery shopping in research?

To act as a quality control measure Signup and view all the answers

What does segmentation research help to determine?

The demographic and psychographic characteristics of a target market Signup and view all the answers

Which research method is used to assess distributors' and retailers' attitudes toward a product, brand, or company?

Mystery Consumer or Mystery shopping Signup and view all the answers

What does positioning research aim to determine?

How the target market sees the brand relative to competitors Signup and view all the answers

What is the purpose of price elasticity testing research?

To determine how sensitive customers are to price changes Signup and view all the answers

What is the role of segmentation research?

To determine the demographic and psychographic characteristics of a target market Signup and view all the answers

What is the objective of sales forecasting research?

To determine the expected level of sales given the level of demand Signup and view all the answers

Mastering Distribution Channel Audits

Choose a study mode

Podcast

Questions and Answers

Which type of research is conducted to determine how sensitive customers are to price changes?

What is the objective of sales forecasting research?

What is the main purpose of positioning research?

What is the role of mystery shopping in research?

What does segmentation research help to determine?

Which research method is used to assess distributors' and retailers' attitudes toward a product, brand, or company?

What does positioning research aim to determine?

What is the purpose of price elasticity testing research?

What is the role of segmentation research?

What is the objective of sales forecasting research?

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