Mastering Direct-to-Consumer Channels
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Questions and Answers

What are the two types of alternative distribution channels described in the text?

B2C (business-to-consumer) and B2B (business-to-business)

What is mail order?

A method of shopping where goods are ordered by catalogue and delivered to the home by post or parcels carrier

What is the alternative to mail order?

Internet shopping

What is the primary transport operation for mail order?

<p>From manufacturer to mail order house</p> Signup and view all the answers

What does mail order bypass?

<p>The retail store</p> Signup and view all the answers

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