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Questions and Answers
Which of the following is NOT one of the three axes for data analysis mentioned in the text?
Which of the following is NOT one of the three axes for data analysis mentioned in the text?
- Customer conversion and loyalty
- User acquisition
- Visitor engagement (correct)
- User behavior within our business
When was the first web analytics tool, WebTrends, born?
When was the first web analytics tool, WebTrends, born?
- 1999
- 1996
- 1993 (correct)
- 1990
What is the main mission of data analysis mentioned in the text?
What is the main mission of data analysis mentioned in the text?
- To obtain necessary information for decision making (correct)
- To implement corrective actions and measures
- To analyze customer behavior offline
- To achieve business objectives
What type of profile did digital analysts mainly have during the Web Analytics 1.0 era?
What type of profile did digital analysts mainly have during the Web Analytics 1.0 era?
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What were the main sources of data during the Web Analytics 1.0 era?
What were the main sources of data during the Web Analytics 1.0 era?
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Study Notes
Data Analysis Axes
- The three axes for data analysis are Descriptive, Diagnostic, and Predictive
Web Analytics History
- The first web analytics tool, WebTrends, was born in 1995
Mission of Data Analysis
- The main mission of data analysis is to turn data into actionable insights
Web Analytics 1.0 Era
- Digital analysts mainly had a technical profile during this era
- The main sources of data during this era were Web server logs and Web beacons
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