GA 01 - Fundamentals

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Questions and Answers

What does web analytics involve?

Designing and coding of websites
Management of website hosting
Creation of website content
Collection, measurement, and analysis of website data (correct)

How can web analytics add value to marketers?

By creating engaging social media content
By managing website hosting services
By providing creative design ideas for websites
By enabling data-led decision-making and reporting on campaign performance (correct)

What is the purpose of 'trust but verify' in relation to web analytics?

To discourage the use of data in decision-making processes
To encourage blind trust in web analytics data
To emphasize the importance of qualitative data over quantitative data
To remind marketers to validate data insights before making decisions (correct)

How does web analytics help recreate scenarios for commercial outcomes?

By measuring and acting on observed data trends (A) Signup and view all the answers

What is the primary focus of web analytics tools?

Providing useful information about website traffic and user behavior (C) Signup and view all the answers

How can marketers use web analytics data to optimize their channels and websites?

By making data-led decisions based on the recorded data (B) Signup and view all the answers

What is the primary purpose of web data analysis?

To deduce insights from data to enhance performance (C) Signup and view all the answers

Which tool is designed for high-traffic websites?

Google Analytics 360 (A) Signup and view all the answers

What can Google Analytics SDK be used for?

Collecting mobile app data (A) Signup and view all the answers

What are the benefits of analytics?

Informed decision-making and understanding users (D) Signup and view all the answers

What types of metrics are included in Google Analytics reporting?

$Dimensions$ and $metrics$ (B) Signup and view all the answers

What do conversion metrics in Google Analytics provide insights into?

Valuable user actions and commercial performance (C) Signup and view all the answers

What are the key data points to consider when determining the value of digital marketing campaigns?

Number of goals, transactions, conversion rates, and cost per conversion (D) Signup and view all the answers

What is required in relation to GDPR when collecting cookie data for analysis or personalized advertising?

Explicit consent from the consumer (D) Signup and view all the answers

What is essential in managing personally identifiable information (PII) in relation to GDPR?

Managing it correctly within the terms of the consent provided by website visitors (A) Signup and view all the answers

What can mismanaging personally identifiable information (PII) risk in terms of GDPR?

A data breach for improper use of PII (B) Signup and view all the answers

What should a company have in place to ensure proper management of analytics data in relation to GDPR?

$A clear policy or guidelines detailing how the analytics data is used and managed$ (D) Signup and view all the answers

What is required to track user visits and collect anonymous cookie data in relation to GDPR?

$Explicit opt-in visitor consent$ (B) Signup and view all the answers

What should be done with personally identifiable information (PII) collected as part of an analytics program in relation to GDPR?

$Managed correctly within the terms of visitor consent$ (A) Signup and view all the answers

What is required to share website visitor data anonymously with third parties like Google Analytics or ad platforms?

$Consent from website visitors$ (C) Signup and view all the answers

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Study Notes

Web Data Analysis and Google Analytics Overview

Web data analysis allows businesses to deduce insights from data to enhance performance.
It helps in understanding customer demographics, interests, and behavior on the website.
Web analytics can reveal conversion challenges and consumer preferences on the website.
Various analytics tools are available, including free and paid options with differing features.
Google Analytics and Google Analytics 360 are widely used, with the latter designed for high-traffic websites.
Google Analytics is considered a primary source of truth for website traffic, engagement, and conversion data.
Mobile app data can also be collected using Google Analytics SDK, requiring additional code implementation.
Benefits of analytics include informed decision-making, understanding users, and forecasting customer behavior.
Google Analytics offers a free, user-friendly interface with customizable reports and seamless integration with other Google products.
Analytics reporting includes dimensions (e.g., country, channel) and metrics (e.g., visitor numbers, revenue).
Common dimensions in Google Analytics include channel, month, country, and device, while engagement metrics include sessions, users, and page views.
Conversion metrics in Google Analytics include goals, conversion rate, transactions, and revenue, providing insights into valuable user actions and commercial performance.

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