Mastering Digital Marketing

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Questions and Answers

Which is the first step in an initial digital marketing plan?

Define the brand (correct)
Identify the target market
Create a marketing budget
Set marketing goals

What does KPI stand for?

Key Product Identification
Key Profit Increase
Key Performance Indicator (correct)
Key Promotion Initiative

Which goal is not included in the SMART goal framework?

Specific
Reliable (correct)
Time-bound
Measurable

What does the SWOT analysis analyze?

Strengths, opportunities, weaknesses, threats (B) Signup and view all the answers

Which factor is not included when building an audience persona for digital marketing purposes?

Topographic (B) Signup and view all the answers

What is a digital marketing plan?

A digital marketing plan is a document that outlines a company's goals for promoting products and services online and how they expect to connect with them. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the. Signup and view all the answers