Mastering Digital Marketing
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Mastering Digital Marketing

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@PoisedThunderstorm

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Questions and Answers

Which is the first step in an initial digital marketing plan?

  • Define the brand (correct)
  • Identify the target market
  • Create a marketing budget
  • Set marketing goals

    • What does KPI stand for?

  • Key Product Identification
  • Key Profit Increase
  • Key Performance Indicator (correct)
  • Key Promotion Initiative

    • Which goal is not included in the SMART goal framework?

  • Specific
  • Reliable (correct)
  • Time-bound
  • Measurable

    • What does the SWOT analysis analyze?

    <p>Strengths, opportunities, weaknesses, threats</p> Signup and view all the answers

    Which factor is not included when building an audience persona for digital marketing purposes?

    <p>Topographic</p> Signup and view all the answers

    What is a digital marketing plan?

    <p>A digital marketing plan is a document that outlines a company's goals for promoting products and services online and how they expect to connect with them. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the.</p> Signup and view all the answers

    What is the first step in an initial digital marketing plan?

    <p>Define the brand.</p> Signup and view all the answers

    What does KPI stand for?

    <p>Key Performance Indicator.</p> Signup and view all the answers

    Which goal is not included in the SMART goal framework?

    <p>Reliable.</p> Signup and view all the answers

    What does the SWOT analysis analyze?

    <p>Strengths, opportunities, weaknesses, threats.</p> Signup and view all the answers

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