Questions and Answers
True or false: Innovation can only be a completely new and unprecedented change in a business's product, service or process.
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True or false: Testing ideas is expensive, slow, and difficult in the process of innovation.
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True or false: The goal of a business experiment is to develop a product or solution.
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True or false: The convergent experimental method is best suited for innovating on existing products and processes.
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True or false: Randomization is a critical step in the convergent experimental method.
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True or false: The divergent experimental method is particularly useful for iterative innovation projects.
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True or false: Convergent experiments are best suited for learning that explores options and generates insights.
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True or false: Divergent experiments seek to provide an answer and are focused on direct causality.
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True or false: To innovate successfully, you only need either convergent or divergent experiments, not both.
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True or false: The fourth path for scaling up an innovation is the easiest because you can start with a limited test market and iterate rapidly
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True or false: The third path for scaling up an innovation is harder than the first because you cannot quickly iterate it once it is public
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True or false: Throwing good money after bad refers to when failures are rewarded.
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True or false: Building a test-and-learn culture is one of the organizational challenges of innovation
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True or false: Zombie projects are initiatives that are continuously postponed.
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True or false: Planning for failure is a key strategy to avoid zombie projects.
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