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Questions and Answers
What is the primary focus of the hospitality industry according to the passage?
Why is the hospitality industry considered 'perishable' according to the passage?
Which of the following is not a characteristic of the hospitality industry mentioned in the passage?
What does the passage suggest about the consequences of poor customer satisfaction in the hospitality industry?
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Which of the following is not a characteristic of the hospitality industry mentioned in the passage?
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What is the primary reason the hospitality industry is considered '24-hours-a-day, sevenday-a-week' according to the passage?
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What determines the perceived quality of a tourism product?
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Why is it difficult for the tourism industry to store their products for future sale?
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What is the consequence of the perishability of tourism products?
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Why is the tourism industry considered people-oriented?
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How is the consumption of tourism products different from the consumption of physical goods?
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What is the impact of the limited life span of tourism products?
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Which characteristic of tourism products refers to their inability to be stored or inventoried?
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What does the term 'inseparability' refer to in the context of tourism products?
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Which characteristic of tourism products makes it difficult to maintain consistent quality?
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What does the term 'aggregability' refer to in the context of tourism products?
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What does the term 'limited life span' refer to in the context of tourism products?
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Which characteristic of tourism products makes it easy for competitors to imitate or copy them?
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Study Notes
People-Oriented Nature of Tourism
- The tourism industry is built around people and their interactions.
- The quality of a holiday is determined by personal interactions, from the booking process to the journey home.
Perishability of Tourism Products
- Products and services in the tourism industry are consumed as they are produced and cannot be stored for future sales.
- Hotel rooms and cable car seats cannot be warehoused for future sales.
- Unused capacity cannot be sold afterwards, making overbooking a common strategy.
- Services are perishable, like a running tap in a sink with no plug, and cannot be stored.
Inseparability of Tourism Products
- The act of production and consumption of tourism products is simultaneous and takes place in the same environment.
- The hospitality industry relies on disposable income and leisure time.
- Hospitality products are intangible, selling experiences or feelings rather than physical products.
Characteristics of the Hospitality Industry
- The industry is 24-hours-a-day, seven-day-a-week, requiring employees' availability and operations around the clock.
- The industry is heavily dependent on customer satisfaction, with unhappy customers unlikely to return.
Infrequency of Tourism Products
- Most travel products are sold and produced at the same time, and cannot be taken home or consumed elsewhere.
- Tourism products can only be consumed at the supplier's premise, with no possibility of creating and holding stocks.
Inflexibility of Tourism Products
- Travel products are fairly inflexible in terms of fluctuation, with companies struggling to balance high and low demands.
- Hotels cannot change their capacities quickly enough to react to spontaneous fluctuations in demand.
Imitability of Tourism Products
- Offers from tourism companies are generally easy to copy, with hotels and companies imitating each other's services.
- Hotels can build a unique selling proposition through originality, consistency, and location, but not by hoping that their services are not imitable.
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Description
Explore key characteristics of the hospitality industry, including its focus on disposable income and intangible products. Understand the unique selling point of the industry and its perishable nature.
