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Mastering Consumer Behavior Theories

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Questions and Answers

Which unit of Consumer Behaviour focuses on the role of all 5 senses in perceiving stimuli and sensory marketing across different points of purchase?

Unit 1: Personality

Unit 3: Information Processing (correct)

Unit 4: Semiotics

Unit 2: Positioning

What does personality consist of in the context of Consumer Behaviour?

The traits and factors that reflect individual differences.

The attributes and traits that create marketing messages.

The inner psychological characteristics that determine how we think and act. (correct)

The specific qualities and mannerisms that distinguish one individual from another.

Which of the following is an example of an inner characteristic of personality?

Reflecting individual differences

High or low ethnocentrism (correct)

Perceiving stimuli through all 5 senses

Creating marketing messages

Which unit of Consumer Behaviour focuses on theories of personality?

<p>Unit 1: Personality</p> Signup and view all the answers

What is the number of hours required for Unit 3: Information Processing?

<p>10 hours</p> Signup and view all the answers

Study Notes

Consumer Behaviour Units

The unit that focuses on the role of all 5 senses in perceiving stimuli and sensory marketing across different points of purchase is Sensory Marketing.

Personality in Consumer Behaviour

In the context of Consumer Behaviour, personality consists of an individual's unique psychological characteristics, including values, attitudes, and lifestyles.

Inner Characteristics of Personality

Values are an example of an inner characteristic of personality.

Theories of Personality

The unit that focuses on theories of personality is Personality and Self-Concept.

Unit 3: Information Processing

30 hours are required for Unit 3: Information Processing.

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Description

Test your knowledge on consumer behavior theories, including information processing, theories of personality, positioning, perceptual maps, sensory influences, and sensory marketing. Explore the role of the five senses in perceiving stimuli and their impact on market research.