Mastering Consumer Behavior

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Questions and Answers

What is the importance of exchange theory in consumer behavior?

  • It focuses on the relationship between buyers and sellers in the market. (correct)
  • It emphasizes the role of organizations in the consumption process.
  • It explains how consumers identify their needs and desires.
  • It highlights the influence of various factors before, during, and after a purchase

Hangisi kiÅŸisel etkiler kategorisinde yer almaz?

  • Meslek
  • YaÅŸam tarzı
  • KiÅŸilik ve benlik kavramı
  • Sosyal sınıf (correct)

Koku ile davranış arasındaki bağlantıyı kullanarak pazarlama yapanlar hangi teknikten yararlanmaktadır?

  • Sosyal medya pazarlama
  • DoÄŸrudan pazarlama
  • Duyusal pazarlama (correct)
  • E-posta pazarlama

Hangisi psikolojik etkilerden biri deÄŸildir?

<p>Karar verme (A)</p> Signup and view all the answers

Hangi etki pazarlama stratejileri ile ilgilidir?

<p>Durumsal etkiler (B)</p> Signup and view all the answers

Hangi koku satın alma işlemini artırabilir?

<p>Sıcak kokular (B)</p> Signup and view all the answers

Which of the following is true about the consumption process?

<p>It includes the stages before, during, and after a purchase (D)</p> Signup and view all the answers

Hangisi durumsal etkilerden biri deÄŸildir?

<p>KiÅŸisel gelir (C)</p> Signup and view all the answers

What is the significance of the family in consumer behavior?

<p>It is a type of organization that can play a role in the consumption process. (C)</p> Signup and view all the answers

Hangi sistem, koku ipuçlarının işlenmesinden sorumludur?

<p>Limbik sistem (C)</p> Signup and view all the answers

Hangi sesler marka kimliğini belirleyebilir ve ürünlerin keyfini artırabilir?

<p>Marka ses logoları (B)</p> Signup and view all the answers

Hangi sistem, anında duyguların işlenmesinden sorumludur?

<p>Limbik sistem (A)</p> Signup and view all the answers

Hangi koku, ürün bilgi işlemesini ve marka hatırlama oranını artırabilir?

<p>Baharatlı kokular (C)</p> Signup and view all the answers

Hangi ses sembolizmi, marka isimleri ve özelliklerinin algılanmasını etkileyebilir?

<p>Marka ses sembolizmi (A)</p> Signup and view all the answers

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Study Notes

  • Consumer behavior is an ongoing process, not just at the moment of purchase.
  • The consumption process includes issues that influence the consumer before, during, and after a purchase.
  • A consumer identifies a need or desire, makes a purchase, and disposes of the product.
  • Different people can play a role in the consumption process.
  • Consumers can take the form of organizations or groups.
  • Exchange theory is an important part of consumer behavior.
  • The field was initially referred to as buyer behavior.
  • The expanded view emphasizes the entire consumption process.
  • The family is an important type of organization in consumer behavior.
  • Consumers are influenced by various factors before, during, and after a purchase.

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