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Mastering Competitor Monitoring
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Mastering Competitor Monitoring

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@GodGivenChalcedony

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Questions and Answers

What can a firm gain by listening to social media conversations about its competitors?

  • Insights on the number of people buying those products. (correct)
  • A higher financial ROI.
  • Identification of keywords people use for its products.
  • Opportunities to reduce its overall product pricing.
  • How can a firm benefit from listening to social media conversations about its competitors?

  • Creating a higher financial ROI.
  • Reducing its overall product pricing.
  • Changing popular industry opinion.
  • Refining its social media strategy. (correct)
  • Which of the following is a reason why social media marketing goals must be flexible?

  • Traditional media is flexible.
  • Products require regular adaptations.
  • Stakeholder values change as industries evolve.
  • Brand management and sales disagree. (correct)
  • Why should social media marketing goals be flexible?

    <p>Firms may discover new information.</p> Signup and view all the answers

    What is a potential challenge that may require social media marketing goals to be flexible?

    <p>Stakeholder values change as industries evolve.</p> Signup and view all the answers

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