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What can a firm gain by listening to social media conversations about its competitors?
What can a firm gain by listening to social media conversations about its competitors?
- Insights on the number of people buying those products. (correct)
- A higher financial ROI.
- Identification of keywords people use for its products.
- Opportunities to reduce its overall product pricing.
How can a firm benefit from listening to social media conversations about its competitors?
How can a firm benefit from listening to social media conversations about its competitors?
- Creating a higher financial ROI.
- Reducing its overall product pricing.
- Changing popular industry opinion.
- Refining its social media strategy. (correct)
Which of the following is a reason why social media marketing goals must be flexible?
Which of the following is a reason why social media marketing goals must be flexible?
- Traditional media is flexible.
- Products require regular adaptations.
- Stakeholder values change as industries evolve.
- Brand management and sales disagree. (correct)
Why should social media marketing goals be flexible?
Why should social media marketing goals be flexible?
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What is a potential challenge that may require social media marketing goals to be flexible?
What is a potential challenge that may require social media marketing goals to be flexible?
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