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Mastering Competitor Monitoring

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What can a firm gain by listening to social media conversations about its competitors?

Insights on the number of people buying those products. (correct)

A higher financial ROI.

Identification of keywords people use for its products.

Opportunities to reduce its overall product pricing.

How can a firm benefit from listening to social media conversations about its competitors?

Creating a higher financial ROI.

Reducing its overall product pricing.

Changing popular industry opinion.

Refining its social media strategy. (correct)

Which of the following is a reason why social media marketing goals must be flexible?

Traditional media is flexible.

Products require regular adaptations.

Stakeholder values change as industries evolve.

Brand management and sales disagree. (correct)

Why should social media marketing goals be flexible?

<p>Firms may discover new information.</p> Signup and view all the answers

What is a potential challenge that may require social media marketing goals to be flexible?

<p>Stakeholder values change as industries evolve.</p> Signup and view all the answers

Mastering Competitor Monitoring

Choose a study mode

Podcast

Questions and Answers

What can a firm gain by listening to social media conversations about its competitors?

How can a firm benefit from listening to social media conversations about its competitors?

Which of the following is a reason why social media marketing goals must be flexible?

Why should social media marketing goals be flexible?

What is a potential challenge that may require social media marketing goals to be flexible?

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