Podcast
Questions and Answers
True or false: Business-to-business marketing involves active connection between businesses to ensure needs are met?
True or false: Business-to-business marketing involves active connection between businesses to ensure needs are met?
True
True or false: Business marketing is different from consumer marketing because of the complex nature of relationships and interactions that form a buying process and customer life cycle?
True or false: Business marketing is different from consumer marketing because of the complex nature of relationships and interactions that form a buying process and customer life cycle?
True
True or false: 97% of marketers use content marketing as part of their marketing strategy?
True or false: 97% of marketers use content marketing as part of their marketing strategy?
True
True or false: B2B buyers engage with at least 10 pieces of content before talking to a sales rep?
True or false: B2B buyers engage with at least 10 pieces of content before talking to a sales rep?
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True or false: 90% of B2B buyers primarily use online channels to find new suppliers?
True or false: 90% of B2B buyers primarily use online channels to find new suppliers?
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True or false: 67% of B2B buyers start their purchase journey offline?
True or false: 67% of B2B buyers start their purchase journey offline?
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True or false: The network approach in business marketing focuses on developing relationships with other companies to achieve common goals?
True or false: The network approach in business marketing focuses on developing relationships with other companies to achieve common goals?
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Which of the following is a key characteristic of business-to-business marketing?
Which of the following is a key characteristic of business-to-business marketing?
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What sets business marketing apart from consumer marketing?
What sets business marketing apart from consumer marketing?
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Which platform do 93% of B2B businesses find most effective for content distribution?
Which platform do 93% of B2B businesses find most effective for content distribution?
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Which of the following is true about B2B buyers and content consumption?
Which of the following is true about B2B buyers and content consumption?
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What percentage of B2B buyers turn to online channels as their primary method for identifying new suppliers?
What percentage of B2B buyers turn to online channels as their primary method for identifying new suppliers?
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What is the network approach in business marketing focused on?
What is the network approach in business marketing focused on?
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What is one of the trends in business marketing online?
What is one of the trends in business marketing online?
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