8 Questions
What is the purpose of using ad spend for ranking with SEO?
To balance out PPC and organic sales
What is TACoS?
A benchmark for spending in a category
What does a TACoS of 10% indicate?
High PPC performance
Why is it important to consider TACoS throughout the phases of a product journey?
To maintain sales velocity
Which PPC cost range is considered common and acceptable for product launch on Amazon?
50-100%
What is considered a good TACOS (Total Advertising Cost of Sale) for long-term optimization?
10-15%
What is the average click-through rate for Amazon PPC ads?
0.5-1%
What conversion rate is needed to be on the top half of page one for Amazon PPC ads?
20%
Study Notes
Average PPC Statistics: Key Points to Consider
- Average PPC cost for a class 30 product on Amazon is published as 25-30%.
- For product launch, a PPC cost of 50-100% is common and acceptable, as the focus is on building rank and reviews.
- PPC statistics vary depending on the category and price of the product.
- For long-term optimization, a PPC cost of 20-25% is considered good.
- A lower PPC cost may indicate better cost per click and conversion rates.
- TACOS (Total Advertising Cost of Sale) for long-term is considered good at 10-15%, and amazing at 10-15%.
- For product launch, 25-50% of orders should come from PPC, especially when there are no reviews.
- In the medium term, a TACOS of 15-20% is good, with a great goal of 10%.
- A click-through rate of 0.5-1% is considered good on average for Amazon PPC ads.
- Higher impressions on Amazon are counted as an opportunity for an impression, even if the customer doesn't scroll down to see the ad.
- A conversion rate of 10% is average for PPC ads, but to be on the top half of page one, a conversion rate of 20% or higher is needed.
- Custom goals should be set based on margins, profit, ranking goals, and overall business objectives.
Test your knowledge of average PPC statistics with this informative quiz. Learn key points to consider when it comes to average PPC costs, TACOS, click-through rates, conversion rates, and more. Assess your understanding of these important metrics to optimize your PPC campaigns effectively.
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