Chapter 1.3 (Digital Transformation)
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Questions and Answers

Competition is a zero-sum game.

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Key assets are held inside the firm.

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There are only a few dominant competitors per category.

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Blurred distinctions between partners and rivals are seen in the digital age.

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Competitors cooperate in key areas.

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Winner-takes-all situations are due to network effects.

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Data is expensive to generate in a firm.

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The challenge of data is storing and managing it.

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Data is continuously generated everywhere.

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Testing ideas is expensive, slow, and difficult in the digital age.

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Starting a digital business is easier than adapting an established business.

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The book includes nine strategic planning tools for digital transformation.

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The Customer Network Strategy Generator is a strategic ideation tool.

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The Platform Business Model Map is a strategic planning tool.

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The Disruptive Response Planner is a strategy map.

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The Convergent Experimental Method is a strategic planning tool.

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The Value Proposition Roadmap is a strategic decision tool.

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The Data Value Generator is a strategic ideation tool.

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The Competitive Value Train is a strategy map.

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The Divergent Experimental Method is a strategic planning tool.

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True or false: Digital transformation refers to a change in how a firm employs digital technologies to develop a new digital business model.

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True or false: The five domains of strategy in digital transformation include customers, competition, data, innovation, and value.

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True or false: The impact of digital transformation is limited, as barriers still exist in every business domain.

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True or false: In the digital transformation, customers are now seen as dynamic networks rather than mass markets.

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True or false: In the digital transformation, businesses should only view customers as targets for selling.

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True or false: Rethinking the traditional marketing funnel is unnecessary in the digital transformation.

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True or false: Businesses need to recognize that networked customers can be valuable innovation partners.

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True or false: The five domains of strategy in digital transformation include products, services, technology, marketing, and sales.

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True or false: The phases of digital transformation involve the domains of strategy, customers, and innovation.

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True or false: Digital transformation has no impact on the way businesses operate in different domains.

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