Master the Art of Website Copywriting
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Questions and Answers

According to the author of Ecommerce Evolved, what is the first lesson in website copywriting 101?

  • Use just one kind of content
  • You want to write for a small subset of your entire audience (correct)
  • People do not read writing on websites
  • Leave Things Unsaid

    • What does the author of Ecommerce Evolved suggest about leaving things unsaid in website copywriting?

  • It is a common mistake made by copywriters
  • It is a good strategy to create intrigue and curiosity (correct)
  • It confuses the readers and should be avoided
  • It is not effective in engaging the audience

    • What does the author of Ecommerce Evolved say about people reading writing on websites?

  • People only skim through writing on websites (correct)
  • People read every word on websites
  • People do not read writing on websites
  • People prefer visual content over written content on websites

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