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Questions and Answers
According to the author of Ecommerce Evolved, what is the first lesson in website copywriting 101?
According to the author of Ecommerce Evolved, what is the first lesson in website copywriting 101?
- Use just one kind of content
- You want to write for a small subset of your entire audience (correct)
- People do not read writing on websites
- Leave Things Unsaid
What does the author of Ecommerce Evolved suggest about leaving things unsaid in website copywriting?
What does the author of Ecommerce Evolved suggest about leaving things unsaid in website copywriting?
- It is a common mistake made by copywriters
- It is a good strategy to create intrigue and curiosity (correct)
- It confuses the readers and should be avoided
- It is not effective in engaging the audience
What does the author of Ecommerce Evolved say about people reading writing on websites?
What does the author of Ecommerce Evolved say about people reading writing on websites?
- People only skim through writing on websites (correct)
- People read every word on websites
- People do not read writing on websites
- People prefer visual content over written content on websites
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