13 Questions
What do Birkigt and Stadler argue is the way organizations are perceived by stakeholders?
Through their corporate image
What is the main focus of corporate communication?
Presenting the organization to all stakeholders
Which of the following is NOT one of the attributes that organizations use to communicate and project an image of themselves to stakeholders?
Advertising
What are the specialized disciplines incorporated in corporate communication?
Internal communication, media relations, and public affairs
What is the concept that Birkigt and Stadler called the image of an organization in the eyes of stakeholders?
Corporate image
What is the primary objective of corporate communication?
To establish and maintain favorable reputations with stakeholder groups
What is the responsibility of corporate communication as a management function?
To coordinate communication practitioners in different disciplines
Why does corporate communication demand an integrated approach to managing communication?
To establish and maintain favorable reputations with stakeholder groups
What is the role of communication in building a company's reputation?
It is critical to building, maintaining, and protecting a company's reputation
What are some of the concepts used in relation to corporate communication?
Mission, objectives, strategies, and corporate identity
What is the vocabulary of the corporate communication practitioner reflected in?
Table 1.1
What is the origin of corporate communication?
Public relations
What is the main responsibility of corporate communication?
To establish and maintain favorable reputations with stakeholder groups
Study Notes
- Corporate communication developed from the tactical function of public relations.
- It incorporates specialized disciplines such as internal communication, media relations, and public affairs.
- Corporate communication focuses on presenting the organization to all stakeholders.
- It is a management function responsible for coordinating communication practitioners in different disciplines.
- The objective is to establish and maintain favorable reputations with stakeholder groups.
- Corporate communication demands an integrated approach to managing communication.
- Communication is critical to building, maintaining, and protecting a company's reputation.
- Various concepts and terms are used in relation to corporate communication.
- These concepts include mission, objectives, strategies, and corporate identity.
- The vocabulary of the corporate communication practitioner is reflected in Table 1.1.
Test your knowledge of corporate communication with this quiz! Learn about the specialized disciplines that make up corporate communication, the importance of presenting an organization to stakeholders, and the vocabulary used by communication practitioners. With questions covering key concepts and terms such as mission, objectives, strategies, and corporate identity, this quiz is a great way to assess your understanding of this critical management function.
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