Master the Art of Brand Management

consumers, customers, and shareholders

loyalty, premium

domain

<p>discipline</p> Signup and view all the answers

<p>goods</p> Signup and view all the answers

<p>The key components of Brand Management include vision, strategy, execution, and reflection at a brand level.</p> Signup and view all the answers

<p>Brand Management plays a crucial role in building strong consumer-preferred brands by utilizing a disciplined process to create brands with high brand equity.</p> Signup and view all the answers

<p>A strong brand with high brand equity can command consumer loyalty, premium pricing, and foster a competitive advantage.</p> Signup and view all the answers

<p>It is important for all functions to be proactively engaged in Brand Management to contribute their domain expertise and unique perspective to the team.</p> Signup and view all the answers

<p>We differentiate between the organizational approach to Brand Management and the role of the Brand Management function by referring to Brand Management as the discipline/approach used to manage brands, and Brand as the people in Global Brand Management roles.</p> Signup and view all the answers