Master Military Communication

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  • Commander's intent is established by assigning a unit's mission
  • It helps subordinates understand the larger context of their actions
  • It describes the desired end state and must be understood two levels below the issuing commander
  • Public affairs Airmen assist commanders with communicating intent
  • Communication is a fundamental aspect of a commander's intent
  • There are two parts to every mission: the task and the intent behind the task
  • Expressed intent leaves little room for interpretation, while implied intent is not as clear
  • Public affairs professionals must be observant to glean a commander's implied intent
  • Public affairs builds its communications on top of the commander's intent
  • A commander's expectations form the boundaries within which public affairs should operate.

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