Questions and Answers
What demographic primarily drives the growth of mass participation events?
Which of the following factors has not contributed to the growth of mass participation sporting events?
What is a significant social aspect of mass participation events?
Which age group constitutes over 60% of participants in the Dublin City Marathon?
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What role does social media play in mass participation events?
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What major economic impact do mass sporting events have on local economies?
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Which of the following is NOT a reason for the increase in popularity of mass participation events in Ireland?
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How does sports marketing differ from tourism in the context of mass participation events?
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What is the role of sports event tourism in the economy of Ireland?
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Which event is cited as contributing over €10 million to the local economy?
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Study Notes
Mass Participation in Sport
- Mass participation sporting events involve large groups taking part in physical activities simultaneously.
- Growth in events is notable; the Women's Mini Marathon began in 1983 with 9,000 participants, now exceeds 40,000.
- The Dublin City Marathon started in 1980 with 2,100 runners and has grown to 20,000 participants.
- Over 60% of Dublin City Marathon participants are aged 35 to 50, primarily middle-class and well-educated individuals.
- This demographic seeks health and well-being opportunities but often avoids competitive sports.
Factors Driving Participation
- Sedentary lifestyles linked to digital technology contribute to increased mass event participation.
- Social media encourages registration and involvement by promoting experiences and sharing personal achievements.
- Mass-participation events enhance social connections and provide fun, relaxed atmospheres amidst busy lives.
- Events serve as platforms for fundraising; the Women's Mini Marathon raised over €127 million for various charities, including Temple Street Children's Hospital.
Economic Opportunities
- Growing mass sporting events create diverse economic prospects for businesses, attracting sponsors due to significant audience visibility.
- Events boost the hospitality sector; participants need accommodation, food, and entertainment.
- Smaller events like the Great Limerick Run can generate over €2.45 million for local economies.
- The Dublin Marathon contributes more than €10 million annually, with participants from over 50 nations.
Popularity Factors in Ireland
- Improved access to sports facilities enhances participation.
- Increased variety of events caters to diverse interests.
- Favorable climate conditions support event scheduling.
- Promotion through media and social media raises event visibility.
- Wearable technology enables tracking of participants by family and friends.
- Charitable fundraising motivates involvement and enhances event appeal.
Sports Marketing and Tourism in Ireland
- Sports marketing is the promotion of products and services through sports events.
- Sport event tourism draws spectators to major events like All-Ireland Championship games.
- Active sport tourism involves tourists participating in events such as the Dublin City Marathon.
- Nostalgia tourism includes visits to significant sports attractions, e.g., Croke Park.
Key Activities for Tourists
- Popular tourist activities in Ireland include cycling, hiking, cross-country walking, angling, equestrian sports, and golf.
- Ireland attracts tourists to various events, including horse racing at Galway and American football at Aviva Stadium.
- Development of Greenways stimulates local businesses, boosting the economy through increased visitor participation.
Impact of Sports Tourism and Mass Participation
- Sports tourism and mass participation generate revenues for local economies as tourists spend on various services.
- Government income from taxes on goods and services increases, aiding development of sports facilities.
- Job opportunities arise in numerous sectors, from sports retailers to hospitality services, reducing unemployment rates.
- Increased employment leads to a rise in government revenue from taxes, as well as reduced public spending on jobseeker allowances.
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Description
Explore the fascinating rise of mass participation in sports through key events and economic opportunities. Understand the factors influencing growth in participation, including age demographics. This quiz delves into the evolution of events like the Women's Mini Marathon and its impact on community engagement.
