Mass Mediated Communication Course Overview

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Questions and Answers

What significant development in the history of media occurred around the year 100?

First newspapers appear in Germany, France, and Belgium

Modern printing press is invented

Movable metal type is developed in Korea

Papermaking is developed in China (correct)

In which year was the movable type printed using clay first developed?

1450

1200

800

1000 (correct)

Which of the following describes the nature of mass communication according to the simplified model presented?

One-way flow with a public audience

One-way flow with an anonymous audience (correct)

Interpersonal communication with feedback

Two-way flow with a known sender

When was the hand-operated printing press with movable type developed?

1450 Signup and view all the answers

Which advancement followed the introduction of printing using carved blocks of wood?

First books printed in China Signup and view all the answers

Which of the following was the first to appear in Germany, France, and Belgium in the year 1600?

First newspapers Signup and view all the answers

What does the term 'digitization' refer to in the context of media?

The transformation of analog information into digital format Signup and view all the answers

What media development preceded the first newspaper publication?

Movable type printing Signup and view all the answers

What is the main focus of studying media and communication theories from a sociological perspective?

Investigating the interaction between media content and societal influences. Signup and view all the answers

Which of the following is NOT a key concept in the study of media contents according to the course objectives?

Personal interpretation Signup and view all the answers

What type of assignment is mentioned in conjunction with the study of media content and society?

Written group assignment due on October 14. Signup and view all the answers

How do economic and political forces influence media industries, according to the course outline?

By shaping the content decisions made by media professionals. Signup and view all the answers

Which chapter focuses on understanding the relationship between technological developments and social change?

Chapter 2 Signup and view all the answers

What aspect of media users is examined in the course?

What are people doing with media? Signup and view all the answers

What is one expected outcome of students completing the course?

Knowledge of historical perspectives on media theories. Signup and view all the answers

Which chapter discusses the work practices of media professionals?

Chapter 5 Signup and view all the answers

What is meant by the term 'socialization' in the context of media production?

The internalization of cultural values and norms Signup and view all the answers

How does the 'social construction of reality' influence media content?

It emphasizes the role of social interactions in defining reality Signup and view all the answers

Which factor is primarily influenced by structural constraints in media production?

Economic considerations and established genres Signup and view all the answers

In the context of media production, how can 'agency' be defined?

The ability of individuals to make independent decisions Signup and view all the answers

What dynamic is illustrated by the tension between 'commerce' and 'creativity' in media?

The balance between audience preferences and artistic vision Signup and view all the answers

Which statement best represents the relationship between structure and agency in media production?

Agency can both shape and be shaped by structural constraints. Signup and view all the answers

What role does personal style play in the production of television content?

It contributes to the agency exercised by content executives. Signup and view all the answers

Which aspect of media production reflects the idea of 'infinite tension'?

The ongoing struggle between established structures and human agency Signup and view all the answers

Study Notes

Course Overview

This course examines mass mediated communication from a sociological perspective.
Students will gain knowledge of theoretical approaches, key concepts, and the impact of media on society.

Course Objectives

Understand key theoretical approaches and perspectives of mass mediated communication.
Analyze media content, production processes, reception, uses, and their influence on society.
Understand how economic, political, and technological forces influence the media industry.

Schedule

Week 1: Introduction to the course and studying the media industries from a sociological perspective.
Week 2: Technology and its impact on social change.
Week 3: Economic and political forces impacting the media industry.
Week 4: How media professionals function within the industry.
Week 5: The relationship between media content and society.
Week 6: How people use media, culminating in a group assignment due on October 14th at 17:00.
Week 7: The impact of media on people.
Week 8: Media and communication technologies in a globalizing world.

Assignments

Individual presentations for each week's topic from weeks 2-8.
Group assignment on media uses, due in week 6.

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Description

This course provides an in-depth examination of mass mediated communication through a sociological lens, focusing on theoretical approaches and the media's societal impact. Students will analyze the interplay between economic, political, and technological influences on media production and reception.