Marketingtools Week 7 - Promotie

The process of persuading customers to choose one's product over competitors'.

The combination of different promotional methods used to communicate value and build customer relationships.

A type of promotion using various media to inform and persuade customers.

Promotional activities to stimulate immediate purchase or trial of a product, for example special offers etc.

The communication strategy to build and maintain a positive image for a company or product.

Any paid form of promotion that is not a personal interaction, including print, TV, radio, and internet ads.

Short-term incentives to boost sales of a product or service, like in-store displays, discounts, or coupons.

Building positive relationships with various audiences through favorable publicity, a good image, and managing negative stories.

Direct, face-to-face communication between a salesperson and a customer or potential customer.

Direct contact with carefully selected individual customers, for short or long term aims.

Achieving target customer reach and budget.

Strategies to make a product stand out from the competitor.

Marketing plan to increase product sales.

Using a famous person to promote a product.

The pricing of advertising space and time.

Creating a positive shopping experience.

Combination of instruments or strategies to improve promotional efforts.

Showcasing products at events to attract customers.

Traditional mass-marketing methods (e.g., TV ads) are becoming less effective due to fragmented audiences and consumers' desire for more personalized interactions.

A marketing approach focusing on establishing individual relationships with customers and tailoring messages to their specific needs.

The strategy of coordinating all communication channels to deliver a cohesive message and build a strong brand identity.

Understanding who you're trying to reach (e.g., existing customers, potential customers, influencers).

Identifying the desired response from the target audience (e.g., purchase decision, brand awareness).

Choosing the best channels to reach the target audience with your message (e.g., social media, email, print).

Targeting smaller, more specific groups of customers instead of a large, general audience.

Collecting data to evaluate the effectiveness of marketing campaigns.

The three stages (awareness, attitude, action) a customer goes through when making a purchase decision.

A six-step model (Attention, Interest, Conviction, Desire, Action, Satisfaction) used for effective communication to persuade someone to buy.

The initial stage in the AIDCAS model where you grab the customer's attention using striking elements like layout or images in the advertisement.

Generating curiosity and the desire to know more about the product using appealing features and promotions.

Creating a belief that the product is beneficial and meeting the customer's expectations. The customer must be convinced.

Creating a strong desire for the product by highlighting its desirability and appeal to customer needs.

Encouraging the customer to take action and buy the product by providing clear call-to-actions.

The final stage in fulfilling the customer's expectations after purchase, leading to customer loyalty and repeat business.

The specific group of people a company wants to reach with its marketing message.

The extent to which the target audience is familiar with a specific product offer.

A logical sequence of steps for developing effective communication strategies, including defining target audience, setting communication objectives, choosing messaging content, selecting the right media, and measuring feedback.

Defining the specific response you want from the target audience (e.g., increased brand awareness, purchase, behavior change).

Choosing the most effective channels to communicate with target audiences, considering factors like cost and audience.

A method to measure the success of a campaign, based on consumers knowing or recalling a brand.

A method to determine how well consumers remember specific advertisements or campaigns.

The organization of the message, including whether to start with the strongest argument or present multiple arguments, and whether to present a single or multiple points of view.

The substance of the communication, including the key information, values, and features of the product.

The visual and stylistic elements used for conveying a message, including visuals, colors, fonts, and the overall layout depending on the medium.