Marketing Utility Types Quiz
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Questions and Answers

What is possession utility?

  • The value or benefit that a customer receives from owning or possessing a product (correct)
  • The value added to a product by changing its form or appearance
  • The value added to a product by making it available at the right time
  • The value added to a product by making it available in the right location

    • What is an example of time utility?

  • A retail store that is open late at night or on weekends (correct)
  • The value or benefit that a customer receives from owning or possessing a product
  • A bakery transforming basic ingredients into a beautiful and delicious cake
  • A convenience store located near a busy highway exit

    • What is an example of form utility?

  • A bakery transforming basic ingredients into a beautiful and delicious cake (correct)
  • A convenience store located near a busy highway exit
  • A retail store that is open late at night or on weekends
  • The value or benefit that a customer receives from owning or possessing a product

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