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Questions and Answers
What is a brand comprised of?
What is a brand comprised of?
- All the features that make up a product's image (correct)
- Only names and packaging
- Only logos and slogans
- Only proprietary design
What is one reason why companies use packaging?
What is one reason why companies use packaging?
- To make products easier to use
- To make products cheaper
- To protect products from breakage (correct)
- To make products more expensive
What is a function of packaging that is required by law?
What is a function of packaging that is required by law?
- Display of the product
- Identification of the company
- Information such as ingredient lists and nutritional content (correct)
- Storage instructions
What is a benefit of some packaging designs?
What is a benefit of some packaging designs?
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Why is packaging considered a silent salesperson?
Why is packaging considered a silent salesperson?
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What is an example of a tie-in with packaging?
What is an example of a tie-in with packaging?
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What is a reason why companies use proprietary design?
What is a reason why companies use proprietary design?
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What is branding used for?
What is branding used for?
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Why do companies use branding internationally?
Why do companies use branding internationally?
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What is another function of packaging?
What is another function of packaging?
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