Marketing Unit 3: Product Positioning, Branding, and Failure
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Questions and Answers

What is a brand comprised of?

  • All the features that make up a product's image (correct)
  • Only names and packaging
  • Only logos and slogans
  • Only proprietary design

    • What is one reason why companies use packaging?

  • To make products easier to use
  • To make products cheaper
  • To protect products from breakage (correct)
  • To make products more expensive

    • What is a function of packaging that is required by law?

  • Display of the product
  • Identification of the company
  • Information such as ingredient lists and nutritional content (correct)
  • Storage instructions

    • What is a benefit of some packaging designs?

    <p>They can be reused</p> Signup and view all the answers

    Why is packaging considered a silent salesperson?

    <p>Because it promotes the product</p> Signup and view all the answers

    What is an example of a tie-in with packaging?

    <p>A product with a movie-themed design</p> Signup and view all the answers

    What is a reason why companies use proprietary design?

    <p>To help products stand out</p> Signup and view all the answers

    What is branding used for?

    <p>To convey a product's image and personality</p> Signup and view all the answers

    Why do companies use branding internationally?

    <p>Because it helps to convey a product's image and personality</p> Signup and view all the answers

    What is another function of packaging?

    <p>To contain the product and make it easier to ship, store, and display</p> Signup and view all the answers

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