18 Questions
What is the primary goal of financing in marketing?
To ensure resources are available
What is the purpose of promotion in the marketing mix?
To inform customers about the product
What is a market segment?
A subgroup of the total consumer market who share similar characteristics
What is a characteristic of a market segment?
Identifiable – can be located
What are the 7 core functions of marketing and marketing mix?
Product, Price, Promotion, Place, People, Process, and Physical evidence
What is the ultimate measure of marketing success?
Selling
What are the 4 A's of Tourism?
Access, Accommodation, Attraction, and Activities
What are the unique characteristics of the tourism industry?
Intangible, Inseparable, Variable, Perishable, Seasonal, and Substitutable
What is the primary goal of marketing according to customer satisfaction?
To satisfy customer wants and needs
What is the core marketing function that involves gathering information?
Marketing Information Management
What are the three characteristics of a high-involvement product, such as tourism?
Expensive, Complex, and Unrepeatable
What is the definition of marketing according to Kotler, Bowen, and Makens?
The art and science of finding, retaining, and growing profitable customers
What is the concept of positioning in marketing?
A deliberate way by which marketers want to position their product
What is the Unique Selling Proposition (USP) in marketing?
What makes the product different
What is the role of culture in consumer behavior?
The collective mental programming of the human mind
What are push factors in consumer behavior?
Those that make you want to travel
What are the six dimensions of culture that influence consumer behavior?
Age and gender, social class, lifestyle, life cycle, reference groups, and personality and self-concept
What is the hierarchy of needs theory in motivation?
Maslow's hierarchy of needs
Learn about the tourism industry, its unique characteristics, and the 4 A's of tourism. Understand the concept of a holistic experience and the products that make up the tourist experience.
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