Marketing: Tourism Industry Fundamentals

To ensure resources are available

To inform customers about the product

A subgroup of the total consumer market who share similar characteristics

<p>Identifiable – can be located</p> Signup and view all the answers

<p>Product, Price, Promotion, Place, People, Process, and Physical evidence</p> Signup and view all the answers

<p>Selling</p> Signup and view all the answers

<p>Access, Accommodation, Attraction, and Activities</p> Signup and view all the answers

<p>Intangible, Inseparable, Variable, Perishable, Seasonal, and Substitutable</p> Signup and view all the answers

<p>To satisfy customer wants and needs</p> Signup and view all the answers

<p>Marketing Information Management</p> Signup and view all the answers

<p>Expensive, Complex, and Unrepeatable</p> Signup and view all the answers

<p>The art and science of finding, retaining, and growing profitable customers</p> Signup and view all the answers

<p>A deliberate way by which marketers want to position their product</p> Signup and view all the answers

<p>What makes the product different</p> Signup and view all the answers

<p>The collective mental programming of the human mind</p> Signup and view all the answers

<p>Those that make you want to travel</p> Signup and view all the answers

<p>Age and gender, social class, lifestyle, life cycle, reference groups, and personality and self-concept</p> Signup and view all the answers

<p>Maslow's hierarchy of needs</p> Signup and view all the answers