Marketing Strategy: Word of Mouth

Study Flashcards Play Quiz

Questions and Answers

What is the primary goal of Search Engine Optimization (SEO)?

To rank a brand's website for strategic keywords on search engine results pages

What is the main advantage of Search Engine Marketing (SEM) over Search Engine Optimization (SEO)?

SEM can increase traffic to a website through paid campaigns

What is the purpose of having a website according to the text?

To promote your practice and provide contact information

What is Google My Business used for?

To manage and optimize a Business Profile on Google Signup and view all the answers

What is one way to encourage word-of-mouth marketing?

Through setting up publicity activities Signup and view all the answers

What is the benefit of using Google My Business?

It helps to manage and optimize a Business Profile on Google Signup and view all the answers

What is an advantage of having a website?

It provides contact information and helps to promote a practice Signup and view all the answers

What is the primary difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

SEO increases traffic through organic searching while SEM increases traffic through paid campaigns Signup and view all the answers

What is the primary goal of email marketing?

To offer promotional content to a list of active subscribers Signup and view all the answers

What is the main advantage of content marketing?

It can be re-purposed and used in various ways Signup and view all the answers

What is the key difference between organic and paid social media?

Organic social media is used for interacting with followers Signup and view all the answers

What is the primary reason influencer marketing is effective?

Influencers have built up a high amount of trust with their followers Signup and view all the answers

What is an example of content marketing?

Publishing a blog post Signup and view all the answers

What is the main benefit of using paid social media?

It allows for targeting specific audiences Signup and view all the answers

What is the primary goal of outbound marketing?

To raise awareness of a product or inspire actions Signup and view all the answers

What is the outcome of perceived service quality on customers' willingness to pay?

They are willing to pay a higher price Signup and view all the answers

What is the main difference between outbound and inbound marketing?

Outbound marketing pushes a message to prospects, while inbound marketing pulls them in Signup and view all the answers

How can a company's website be optimized for search engines?

By creating relevant and informative content Signup and view all the answers

What is the importance of maintaining a healthy relationship with referral sources in physical therapy practice?

It is crucial for future business interactions Signup and view all the answers

What is the primary focus of small business owners in today's market?

Providing exceptional customer service Signup and view all the answers

What is the concept of perceived service quality in marketing?

It is the customer's perception of the quality of service Signup and view all the answers

What is the role of relationship marketing in physical therapy practice?

It involves maintaining a healthy relationship with referral sources and patients Signup and view all the answers

Study Notes

Marketing Strategies

Word-of-mouth marketing is when a consumer's interest in a company's product or service is reflected in their daily dialogues, triggered by customer experiences that exceed expectations.
Word-of-mouth marketing can be encouraged through publicity activities, consumer-to-consumer and consumer-to-marketer communications.

Online Marketing

A website is the most important digital marketing asset, providing contact information, blog posts, email gathering, online booking, service showcase, SEO, and retargeting.
Google My Business is a tool that manages and optimizes a Business Profile on Google, essential for any business's online presence.
Search Engine Optimization (SEO) increases traffic to a website through search engines, getting a brand's website and content to rank for strategic, relevant keywords.
Search Engine Marketing (SEM) increases traffic to a website through paid campaigns that increase the site's visibility to search engines.

Outbound Marketing

Outbound marketing is an "interruptive" form of marketing, pushing a message about a product to a prospect through cold calls, cold emails, direct mail, and advertising.

Relationship Marketing

Relationship marketing in physical therapy practice applies to the therapeutic alliance between a physical therapist and their patient, and the relationship between the physical therapy business owner and referral sources.
Maintaining a healthy and open relationship with referral sources is important for future business interactions.

Perceived Service Quality

Providing exceptional customer service is key to sustainability, as perceived quality can result in customer willingness to pay a higher price for a service.
Focus on providing quality care is the best marketing strategy.

Other Marketing Strategies

Email marketing involves sending promotional, engagement-based emails to active subscribers.
Content marketing comes in many forms, such as blog posts, photos, videos, and infographics, which can be re-purposed and used in various ways.
Social media marketing involves posting, liking, commenting, and interacting with a business's page, with the option of utilizing advertising tools to target specific audiences.
Influencer marketing involves partnering with individuals who have a dedicated social following and are viewed as experts within their niche, combining word-of-mouth with social media.