Marketing Strategy: B2B vs B2C

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What is the main characteristic of a targeted audience for a brand?

Business owners who are not interested in the brand

People interested in the brand and its location (correct)

People who have already purchased from the brand

Random people who search online

What is the main difference between B2B and B2C marketing designs?

B2B is more expensive than B2C marketing

B2B targets a wider audience, while B2C targets a specific location

B2B targets businesses, while B2C targets individual consumers (correct)

B2B is used for retailing, while B2C is used for industrial marketing

What is a key difference in the decision-making process between B2B and B2C marketing?

B2B decisions are made quickly, while B2C decisions take longer

B2B decisions are made by one person, while B2C decisions involve multiple stakeholders (correct)

B2C decisions involve multiple stakeholders, while B2B decisions are made by one person

There is no difference in the decision-making process between B2B and B2C

What is a benefit of digital marketing in terms of understanding the target audience?

You can get an insight into the peak times they visit your website Signup and view all the answers

What is the main goal of tailoring a marketing strategy to the target audience?

To get to know the target audience and earn their trust Signup and view all the answers

What is the result of not understanding the target audience in a marketing strategy?

The brand will struggle to connect with the target audience and build trust Signup and view all the answers

What is the primary goal of the 'Influence desire' step in Social Media Marketing Planning?

To stimulate interest in a product or service Signup and view all the answers

What is the purpose of conducting a situation analysis in Social Media Marketing Planning?

To gain insights into the target audience Signup and view all the answers

What is the primary characteristic of an online community?

Virtual communication through Internet access Signup and view all the answers

What is the primary goal of 'Cement brand loyalty' in Social Media Marketing Planning?

To create a social media loyalty program Signup and view all the answers

What is a social network defined as?

A set of socially relevant nodes connected by relations Signup and view all the answers

What is an example of a social zone in Social Media Marketing Planning?

Facebook Signup and view all the answers

What is the primary purpose of using sentimental buttons on a webpage?

To understand the sentiment of consumers Signup and view all the answers

What is the next step after selecting material for analysis in online community research?

Classify material Signup and view all the answers

What is the purpose of setting goals for each digital marketing channel?

To determine the effectiveness of marketing efforts Signup and view all the answers

What type of advertising charges you for every click?

Paid Search Signup and view all the answers

What does the 'Track' step involve in the DATA approach to measurement?

Tracking the actual results and linking those results to the program Signup and view all the answers

What is the term for the ability of a site to draw repeat visits and keep people on the site?

Traffic Signup and view all the answers

What is the process of optimizing the content, technical setup, and reach of your website?

Search Engine Optimization (SEO) Signup and view all the answers

What type of marketing is free?

Search Engine Optimization (SEO) Signup and view all the answers

What is the purpose of using the Facebook boost program in creating a Facebook business page?

To increase the reach of a post on Facebook Signup and view all the answers

What is the final step in the DATA approach to measurement?

Adjust the program based on results to optimize future outcomes Signup and view all the answers

What is the primary advantage of social media marketing?

To have effective marketing beyond having social media accounts Signup and view all the answers

What is the term for the sponsored result on the top or side of a search engine results page (SERP)?

Paid Search Signup and view all the answers

What is the basis of legitimate authority in an organization?

Rights associated with a person's appointed position Signup and view all the answers

What is a characteristic of social fans in regards to their object of interest?

Emotional engagement Signup and view all the answers

What is an example of auxiliary consumption by a fan?

Collecting and consuming related items and experiences Signup and view all the answers

What is the purpose of a landing page?

To be the first page a person sees when clicking on a site Signup and view all the answers

What is a characteristic of social ads?

They write user data inside another ad and enable interaction with the ad Signup and view all the answers

What type of advertising is displayed in another media, such as Facebook posts or Twitter tweets?

Paid media advertising Signup and view all the answers