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Questions and Answers
What is the main purpose of downsizing in a company?
What is the main purpose of downsizing in a company?
- To reduce the number of employees
- To diversify the business
- To increase profitability (correct)
- To expand the product line
How does market segmentation contribute to marketing strategy?
How does market segmentation contribute to marketing strategy?
- By identifying distinct groups with different needs (correct)
- By focusing only on existing customers
- By merging all buyer groups into one
- By reducing the number of available products
What does market positioning involve?
What does market positioning involve?
- Promoting products without differentiation
- Matching prices with competitors
- Placing a product distinctly in consumers' minds (correct)
- Merging products with competitors' offerings
What is the key aspect of marketing implementation?
What is the key aspect of marketing implementation?
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How is market targeting related to market segmentation?
How is market targeting related to market segmentation?
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What is a major activity in strategic planning where management evaluates the products and businesses that make up the company?
What is a major activity in strategic planning where management evaluates the products and businesses that make up the company?
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What does the BCG Growth-Share Matrix consist of?
What does the BCG Growth-Share Matrix consist of?
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What are some problems associated with Matrix Approaches in strategic planning?
What are some problems associated with Matrix Approaches in strategic planning?
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Which growth strategy involves increasing sales of an existing product in an existing market?
Which growth strategy involves increasing sales of an existing product in an existing market?
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What does a company's business portfolio consist of?
What does a company's business portfolio consist of?
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