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What is the purpose of defining SMART business goals?
What is the purpose of defining SMART business goals?
- To ensure goals are specific, measurable, achievable, relevant, and time-bound (correct)
- To focus solely on achieving relevant business outcomes
- To make goals flexible and adaptable to changing circumstances
- To set abstract and non-measurable targets for the business
What is the significance of KPIs in a marketing strategy?
What is the significance of KPIs in a marketing strategy?
- They measure the success of the campaign and provide insights into business performance (correct)
- They serve as proxies for business outcomes and impact
- They determine the flexibility of the strategic decisions
- They focus on vanity metrics such as likes, comments, and followers
Why are metrics such as likes, comments, and followers considered proxies?
Why are metrics such as likes, comments, and followers considered proxies?
- They do not necessarily measure incremental impact or additional impact from running an ad (correct)
- They are the most accurate indicators of business success
- They directly correlate with business outcomes
- They are the only metrics relevant to social media marketing
What should be considered when identifying KPIs for a marketing strategy?
What should be considered when identifying KPIs for a marketing strategy?
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