Marketing Strategy and Measurement Quiz

To ensure goals are specific, measurable, achievable, relevant, and time-bound (correct)

To focus solely on achieving relevant business outcomes

To make goals flexible and adaptable to changing circumstances

To set abstract and non-measurable targets for the business

They measure the success of the campaign and provide insights into business performance (correct)

They serve as proxies for business outcomes and impact

They determine the flexibility of the strategic decisions

They focus on vanity metrics such as likes, comments, and followers

They do not necessarily measure incremental impact or additional impact from running an ad (correct)

They are the most accurate indicators of business success

They directly correlate with business outcomes

They are the only metrics relevant to social media marketing

<p>What does success look like and whether current metrics correlate with business outcomes</p> Signup and view all the answers