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Marketing Strategies Quiz Question

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Questions and Answers

What is the primary goal of promotion?

Find a niche in the marketplace for the firm and its goods

Create efficient delivery channels

Convince target buyers that a firm's products offer competitive advantages (correct)

Develop control throughout the stages of the product life cycle

A foreign boiler producer creating easy installation products for North America is an example of:

Product-communications extension

Product invention

Product adaptation (correct)

Communications adaptation

Advertisements provoking a buying response by appealing to humor are based on:

Melodramatic appeals

Rational appeals

Sex appeals

Emotional appeals (correct)

A company that buys products from manufacturers and sells to retailers is known as a:

Wholesaler Signup and view all the answers

Which is not part of the promotional mix?

Place Signup and view all the answers

If demand increases more than proportionally to a price decrease, demand is considered:

Elastic Signup and view all the answers

Which marketing strategy is PINK utilizing?

Integrated marketing communications Signup and view all the answers

What type of marketing aims to meet current needs while preserving future generations' ability to meet their needs?

Sustainable marketing Signup and view all the answers

Which channel function is being performed by the wholesaler in the scenario involving Kim's convenience and Dentyne gum?

Transportation Signup and view all the answers

Which trade agreement has replaced GATT and lowered trade barriers worldwide?

WTO Signup and view all the answers

What is the principal purpose of promotion?

Communicate product information to target customers Signup and view all the answers

Which of the following is NOT one of the options provided in the text?

Customized marketing Signup and view all the answers