Marketing Strategies Quiz

The process where media messages reach individuals through opinion leaders, who then spread those messages further within their communities.

Media content that prioritizes truthfulness, fairness, and social responsibility, aiming to serve the common good rather than private interests.

The media does not passively reflect reality. It actively shapes and frames it based on various factors, including its own interests and the influence of those who fund it.

The criteria used to determine what is considered newsworthy and therefore worthy of inclusion in news stories. These criteria often reflect journalistic values and audience preferences.

The convergence of traditional media (like newspapers, radio) with digital platforms and technologies, leading to a new landscape of media consumption.

The idea that through media, people from diverse backgrounds can connect and share experiences, creating a sense of global interconnectedness.

Social media platforms where the emphasis is on user-generated content and sharing, often susceptible to the spread of misinformation.

Traditional media organizations like newspapers, radio, and television that have established a long history and reputation for news accuracy.

Special offers that encourage customers to engage with a brand. They can include discounts, coupons, contests, giveaways, loyalty programs, or exclusive deals.

Marketing initiatives designed to build strong relationships with customers and encourage their repeat business. This can involve rewarding loyal customers with points, discounts, or exclusive perks.

Marketing tactics like coupons, contests, and giveaways that aim to generate buzz and encourage participation. They can involve enticing prizes or exclusive offers.

A strategic approach to building an engaged community around a brand by offering exclusive rewards or experiences for participating members.

When a company uses promotions that are too frequent or generous, it can potentially lessen the perceived value of their brand.

The idea that what is considered important enough to be reported as news is influenced by social factors and values.

Media has the potential to influence public opinion, but it's not always a direct effect. The impact depends on factors like media credibility, how widely it's covered, and the audience's critical thinking skills.

Explains how new ideas or products spread within a society. It involves stages of adoption, with different groups influencing each other.

The early adopters in the diffusion of innovations model serve as opinion leaders, influencing others to adopt the new idea or product.

The process of verifying the accuracy and truthfulness of information before it is published or broadcast.

The reliability and trustworthiness of information presented by journalists. It involves being honest, accurate, and unbiased.

Journalism is the practice of gathering, assessing, creating, and presenting news and information to the public. It requires transparency, objectivity, and fact-checking.

A strategic framework for planning and executing marketing communication strategies, encompassing key elements like mission, money, message, media, market, and measurement.

The overarching goals and desired outcomes of the marketing campaign. It clarifies what the company aims to achieve.

The financial resources allocated to the marketing communication campaign. It influences the scope, media choices, and creative production.

The content or message delivered to the target audience. It includes what is said and how it's said.

The channels or platforms used to deliver the marketing message to the target audience, including traditional media, digital media, and direct communication.

The specific group of people the marketing campaign targets. It's crucial to understand their needs and preferences.

Assessing the effectiveness of the marketing communication campaign. It involves tracking success against objectives and adapting accordingly.

A process of creating and distributing moving images, encompassing films, TV shows, YouTube videos, commercials, music videos, and social media content.

Social, economic, and political disparities between individuals based on their gender.

Behaviours, activities, and attributes that a society considers appropriate for men and women.

When we create generalizations about people based on their gender, often without accurate information.

The media plays a significant role in shaping our understanding of gender and can perpetuate stereotypes and inequalities.

Women are often underrepresented in the media, particularly in decision-making positions.

Women face barriers, including discrimination, lack of support, and inflexible workplaces, which limit their participation in the workforce.

Advertising often portrays women as objects and reinforces stereotypical roles, often negatively.

A large-scale research project that examines gender representation in the media and advocates for change.

The biological difference between male and female, including internal and external sex organs, reproductive differences that are constant across time, location, and culture.

The social and cultural expectations and roles associated with being male or female. These characteristics are fluid and vary depending on time, place, and culture.

The ability of the human eye to retain an image for a brief period after the image has disappeared, creating the illusion of motion when images are displayed in rapid succession.

The illusion of movement created by showing a series of slightly different images in rapid succession, leading to the perception of a smooth and continuous motion.

The illusion of movement created by displaying two or more stationary lights in quick succession, making it appear as if the light is moving between the two locations.

Includes planning, financing, refining the story, and ensuring smooth filmmaking, setting the foundation for successful production.

Everything that needs to be done before filming begins, including research, casting, securing more funds, scouting locations, building sets, and creating shooting schedules.

The stage where the film or video is actually shot, encompassing filming, adding special effects, and capturing the visuals.