10 Questions
What is the primary function of CXM software?
Manage customer interactions
Which systems can be incorporated into CXM software?
Personalization engines
According to Tech Target, what are some buckets that CXM software falls into?
Customer data analytics, Mobile marketing
Why is having the right tools instrumented correctly important for CXM?
To provide a great customer experience
According to Martin, what will help drive content and experience optimization in the future?
Artificial intelligence
How does Clarke suggest bringing good CX to life?
Connecting associate, customer, and partner journeys
What is considered more important than having numerous marketing tools according to Martin?
Having the right tools instrumented correctly
What type of solutions are required to deliver a personalized experience across all channels according to the text?
Marketing solutions encompassing CRM, CMS, and marketing automation
How does the text suggest personalization can be achieved in CXM?
By executing relevant interactions with customers and prospects
What role will artificial intelligence play in the future of CXM according to the text?
Enhancing content and experience optimization
Learn about relative market share, the BCG matrix, and how a balanced portfolio of products can lead to positive cash flows. Understand the importance of growing question marks into stars to achieve a strong market position.
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