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Marketing Strategies and the BCG Matrix

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Questions and Answers

What is the primary function of CXM software?

Analyze web content

Perform emotional analytics

Manage customer interactions (correct)

Optimize marketing campaigns

Which systems can be incorporated into CXM software?

Inventory management systems

Personalization engines (correct)

Supply chain management

HR management software

According to Tech Target, what are some buckets that CXM software falls into?

Quality control, Production planning

Inventory management, Supply chain optimization

Social media management, Email marketing

Customer data analytics, Mobile marketing (correct)

Why is having the right tools instrumented correctly important for CXM?

To provide a great customer experience Signup and view all the answers

According to Martin, what will help drive content and experience optimization in the future?

Artificial intelligence Signup and view all the answers

How does Clarke suggest bringing good CX to life?

Connecting associate, customer, and partner journeys Signup and view all the answers

What is considered more important than having numerous marketing tools according to Martin?

Having the right tools instrumented correctly Signup and view all the answers

What type of solutions are required to deliver a personalized experience across all channels according to the text?

Marketing solutions encompassing CRM, CMS, and marketing automation Signup and view all the answers

How does the text suggest personalization can be achieved in CXM?

By executing relevant interactions with customers and prospects Signup and view all the answers

What role will artificial intelligence play in the future of CXM according to the text?

Enhancing content and experience optimization Signup and view all the answers