Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing Schools Business

Features Pricing Schools Business

10 Questions

0 Views

Marketing Strategies

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which segmentation variable is most effective in dividing a market based on location?

Psychographic segmentation

Behavioral segmentation

Geographic segmentation (correct)

Demographic segmentation

What is the primary goal of psychographic segmentation?

To separate customers based on their product knowledge

To separate customers based on their purchase patterns

To separate customers based on their lifestyle and attitude (correct)

To separate customers based on their age and gender

Which segment is considered justifiable and not a waste of resources?

Differentiable

Measurable

Accessible

Substantial (correct)

What is the main advantage of using demographic segmentation?

Information is easy to obtain Signup and view all the answers

What is the purpose of behavioral segmentation?

To divide customers based on their behavior towards a brand Signup and view all the answers

What is the primary benefit of market segmentation?

To identify which marketing approach is best to use Signup and view all the answers

What is the main criterion for effective segmentation that ensures customers can be reached easily through promotion?

Accessible Signup and view all the answers

Target marketing strategies are used to choose which of the following?

A specific segment to serve Signup and view all the answers

Which segmentation variable is most effective in identifying customers based on their personalities?

Psychographic segmentation Signup and view all the answers

What is the main benefit of using target marketing strategies?

To tailor the marketing approach to a specific segment Signup and view all the answers