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Marketing Strategies

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Questions and Answers

Which segmentation variable is most effective in dividing a market based on location?

Psychographic segmentation
Behavioral segmentation
Geographic segmentation (correct)
Demographic segmentation

What is the primary goal of psychographic segmentation?

To separate customers based on their product knowledge
To separate customers based on their purchase patterns
To separate customers based on their lifestyle and attitude (correct)
To separate customers based on their age and gender

Which segment is considered justifiable and not a waste of resources?

Differentiable
Measurable
Accessible
Substantial (correct)

What is the main advantage of using demographic segmentation?

Information is easy to obtain (C) Signup and view all the answers

What is the purpose of behavioral segmentation?

To divide customers based on their behavior towards a brand (B) Signup and view all the answers

What is the primary benefit of market segmentation?

To identify which marketing approach is best to use (A) Signup and view all the answers

What is the main criterion for effective segmentation that ensures customers can be reached easily through promotion?

Accessible (C) Signup and view all the answers

Target marketing strategies are used to choose which of the following?

A specific segment to serve (B) Signup and view all the answers

Which segmentation variable is most effective in identifying customers based on their personalities?

Psychographic segmentation (B) Signup and view all the answers

What is the main benefit of using target marketing strategies?

To tailor the marketing approach to a specific segment (C) Signup and view all the answers