Marketing Strategies

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Questions and Answers

What is a key consideration when deciding where to advertise?

  • The color scheme of the advertisement
  • The target audience of the advertisement (correct)
  • The price of the advertisement
  • The size of the advertisement

What is a key benefit of advertising in magazines?

  • It is less effective than television advertising
  • It has a shorter reach than television advertising
  • It is more expensive than television advertising
  • It allows for targeted advertising (correct)

Why is it important to consider the type of television programs to advertise on?

  • To increase the cost of the advertisement
  • To target a specific audience (correct)
  • To reach a wider audience
  • To decrease the effectiveness of the advertisement

What is the ultimate goal of promotional activities?

<p>To reach the right consumers at the right time and place (B)</p> Signup and view all the answers

Why is it important to articulate the reasons why customers should purchase the product?

<p>To increase sales of the product (D)</p> Signup and view all the answers

What is a key consideration when deciding on promotional strategies?

<p>The target audience of the advertisement (B)</p> Signup and view all the answers

What type of products do businesses purchase to aid in manufacturing or creating consumer products or services?

<p>Business and industrial products (D)</p> Signup and view all the answers

Which of the following is an example of a raw material?

<p>Flour (D)</p> Signup and view all the answers

What does the PESTLE acronym stand for?

<p>Political, economic, social, technological, legal, and environmental factors (C)</p> Signup and view all the answers

What is the primary purpose of capital items in a business?

<p>To have tangible value (C)</p> Signup and view all the answers

Which of the following is an example of a manufactured material and part?

<p>Large baking sheets (C)</p> Signup and view all the answers

What is the main characteristic of supplies and services in a business?

<p>They are typically disposed of (A)</p> Signup and view all the answers

Why did Tesla move its headquarters from California to Texas?

<p>Due to lower housing costs and tax rates in Texas (B)</p> Signup and view all the answers

What can economic factors influence in a company?

<p>Pricing and supply/demand curve for a product or service (A)</p> Signup and view all the answers

What was a major factor contributing to product shortages and higher prices in 2022?

<p>All of the above (D)</p> Signup and view all the answers

Which of the following is NOT an example of a business and industrial product?

<p>Doughnuts (D)</p> Signup and view all the answers

What can high inflation cause for consumers?

<p>Decreased spending power (D)</p> Signup and view all the answers

What do macroenvironment factors help marketers to do?

<p>Understand current external influences and mitigate identified risks (A)</p> Signup and view all the answers

What is the primary goal of the advanced sector for small and medium projects?

<p>Improving the competitiveness of small and medium projects (A)</p> Signup and view all the answers

What is the main purpose of the Small and Micro Projects Development Agency?

<p>To contribute to the growth and development of small projects (B)</p> Signup and view all the answers

What is the duration of a temporary license for new establishments?

<p>30 days (A)</p> Signup and view all the answers

How many Egyptian Business Development Centers are being established in various governorates?

<p>15 (A)</p> Signup and view all the answers

What service does the Egyptian Business Development Centers NOT provide?

<p>Financing and easy lending (C)</p> Signup and view all the answers

What is the contact email of the Social Fund General Secretariat?

<p><a href="mailto:[email protected]">[email protected]</a> (B)</p> Signup and view all the answers

What percentage of its resources does the Social Fund allocate to the Small and Micro Projects Development Agency?

<p>50% (C)</p> Signup and view all the answers

What percentage of vacant land is allocated for investment to establish small and micro enterprises?

<p>10% (D)</p> Signup and view all the answers

What is the annual use fee of the referred-to lands?

<p>up to 5% of the price (D)</p> Signup and view all the answers

Who provides opportunities for small enterprises to purchase at least 10% of their purchases and supplies?

<p>Ministries, their bodies, public authorities, and local administration units (A)</p> Signup and view all the answers

What kind of support mechanisms are provided by the Social Fund for Development?

<p>Financing, marketing, technical, and administrative support (D)</p> Signup and view all the answers

What law provides incentives and facilitations to registered facilities?

<p>Small Enterprises Development Law (2004) (C)</p> Signup and view all the answers

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