Marketing Strategies

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What is a key consideration when deciding where to advertise?

The color scheme of the advertisement

The target audience of the advertisement (correct)

The price of the advertisement

The size of the advertisement

What is a key benefit of advertising in magazines?

It is less effective than television advertising

It has a shorter reach than television advertising

It is more expensive than television advertising

It allows for targeted advertising (correct)

Why is it important to consider the type of television programs to advertise on?

To increase the cost of the advertisement

To target a specific audience (correct)

To reach a wider audience

To decrease the effectiveness of the advertisement

What is the ultimate goal of promotional activities?

To reach the right consumers at the right time and place Signup and view all the answers

Why is it important to articulate the reasons why customers should purchase the product?

To increase sales of the product Signup and view all the answers

What is a key consideration when deciding on promotional strategies?

The target audience of the advertisement Signup and view all the answers

What type of products do businesses purchase to aid in manufacturing or creating consumer products or services?

Business and industrial products Signup and view all the answers

Which of the following is an example of a raw material?

Flour Signup and view all the answers

What does the PESTLE acronym stand for?

Political, economic, social, technological, legal, and environmental factors Signup and view all the answers

What is the primary purpose of capital items in a business?

To have tangible value Signup and view all the answers

Which of the following is an example of a manufactured material and part?

Large baking sheets Signup and view all the answers

What is the main characteristic of supplies and services in a business?

They are typically disposed of Signup and view all the answers

Why did Tesla move its headquarters from California to Texas?

Due to lower housing costs and tax rates in Texas Signup and view all the answers

What can economic factors influence in a company?

Pricing and supply/demand curve for a product or service Signup and view all the answers

What was a major factor contributing to product shortages and higher prices in 2022?

All of the above Signup and view all the answers

Which of the following is NOT an example of a business and industrial product?

Doughnuts Signup and view all the answers

What can high inflation cause for consumers?

Decreased spending power Signup and view all the answers

What do macroenvironment factors help marketers to do?

Understand current external influences and mitigate identified risks Signup and view all the answers

What is the primary goal of the advanced sector for small and medium projects?

Improving the competitiveness of small and medium projects Signup and view all the answers

What is the main purpose of the Small and Micro Projects Development Agency?

To contribute to the growth and development of small projects Signup and view all the answers

What is the duration of a temporary license for new establishments?

30 days Signup and view all the answers

How many Egyptian Business Development Centers are being established in various governorates?

15 Signup and view all the answers

What service does the Egyptian Business Development Centers NOT provide?

Financing and easy lending Signup and view all the answers

What is the contact email of the Social Fund General Secretariat?

<a href="mailto:[email protected]">[email protected]</a> Signup and view all the answers

What percentage of its resources does the Social Fund allocate to the Small and Micro Projects Development Agency?

50% Signup and view all the answers

What percentage of vacant land is allocated for investment to establish small and micro enterprises?

10% Signup and view all the answers

What is the annual use fee of the referred-to lands?

up to 5% of the price Signup and view all the answers

Who provides opportunities for small enterprises to purchase at least 10% of their purchases and supplies?

Ministries, their bodies, public authorities, and local administration units Signup and view all the answers

What kind of support mechanisms are provided by the Social Fund for Development?

Financing, marketing, technical, and administrative support Signup and view all the answers

What law provides incentives and facilitations to registered facilities?

Small Enterprises Development Law (2004) Signup and view all the answers