18 Questions
What type of segmentation is based on factors such as age, life cycle, and income?
Demographic segmentation
What is the main goal of market targeting?
To evaluate and select the most attractive market segments
Which type of segmentation is based on lifestyle, social class, and personality characteristics?
Psychographic segmentation
What type of segmentation is based on factors such as knowledge, attitude, and behavior?
Behavioral segmentation
What is the main characteristic of undifferentiated marketing?
It ignores market segmentation and targets the entire market
What are the three factors to consider when evaluating which market segments to target?
Segment size, attractiveness, and company objectives
What is the main purpose of positioning in marketing?
To differentiate a product from its competitors
Which type of market segmentation is based on the age and gender of consumers?
Demographic segmentation
What is the term for the process of dividing a market based on the characteristics of a particular region or geographic area?
Geographic segmentation
Which type of market segmentation is based on the values, attitudes, and lifestyle of consumers?
Psychographic segmentation
What is the term for the process of dividing a market based on the behavior of consumers?
Behavioral segmentation
Which of the following is an example of a behavioral segmentation factor?
Motivations
What is the outcome of delivering a high-quality service to customers?
Customer retention and loyalty
Which type of tourist, according to Plog's Tourist Motivational Model, prefers new, unstructured, and exotic trips?
Allocentrics
What is the primary goal of the SMCRE Model of communication?
To convey the message effectively
What is the benefit of retaining good employees in a service-based organization?
Reduced recruitment and training costs
What is the outcome of delivering a service that meets the customer's expectations?
Repeat purchase and referrals
What is the primary focus of Cohen's classification of tourists?
Travel style
This quiz covers the key variables used in market segmentation, including geographic, demographic, psychographic, and behavioral factors. Learn how to identify and target specific customer groups effectively. Test your knowledge on the different segmentation variables and their applications.
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