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12 Questions

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Marketing Segmentation Types

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Questions and Answers

Which marketing approach focuses on a broad audience with a single offering?

Segment Group Marketing

Micromarketing

Mass Marketing (correct)

Target Marketing

What is the main benefit of identifying market segments?

Reducing costs

Differentiation from competitors (correct)

Increasing competition

Increasing profit margins

What is the primary purpose of target marketing?

Creating marketing channels

Identifying market segments

Developing marketing strategies

Selecting the most profitable segments to target (correct)

What is the main criterion for a segment to be considered substantial?

It should be large or profitable enough to justify the resources required Signup and view all the answers

What is the main characteristic of a differentiable segment?

It has identifiable differences in needs, preferences, or behaviors Signup and view all the answers

How many criteria must a segment meet to be considered effectively segmented?

5 Signup and view all the answers

What is the primary goal of a Cost Leadership differentiation strategy?

Offering products at a lower cost base Signup and view all the answers

What is the primary objective of maximizing Customer Lifetime Value?

Ensuring that profitable customers generate the majority of profits Signup and view all the answers

What is the primary reason for using Personalized Marketing?

To build stronger relationships with customers Signup and view all the answers

What is the primary outcome of a successful Customer Satisfaction strategy?

Result of comparing perceived performance to expectations Signup and view all the answers

What is the primary focus of a Differentiation strategy?

Attributes, benefits, or values that set a brand apart from competitors Signup and view all the answers

What is the primary goal of a loyalty program?

To reward and retain loyal customers Signup and view all the answers