Marketing Research and Geofencing

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Questions and Answers

What is the purpose of shopper marketing studies?

To identify new product opportunities
To improve retailing strategies (correct)
To reduce costs in marketing research departments
To provide objectivity and expertise in marketing research

What are the different areas of study in marketing research?

Consumer behavior and market trends (correct)
Supply chain management and logistics
Human resources and employee satisfaction
Financial forecasting and budgeting

What is the difference between internal and external research?

Internal research is conducted by the company itself, while external research is conducted by third-party firms. (correct)
Internal research is conducted by government agencies, while external research is conducted by private companies.
Internal research is conducted by non-profit organizations, while external research is conducted by for-profit companies.
Internal research is conducted by universities, while external research is conducted by research institutes.

What is the benefit of using internal marketing research departments?

They reduce costs (B) Signup and view all the answers

What are some ethical issues in marketing research?

Discrimination and bias (B) Signup and view all the answers

Which type of marketing research supplier provides objectivity and expertise?

External marketing research suppliers (B) Signup and view all the answers

How will technological and global changes impact marketing research in the future?

They will make marketing research more accurate and reliable (B) Signup and view all the answers

What is the focus of segmentation research?

Designing communications that resonate with target markets (D) Signup and view all the answers

What is included in shopper marketing?

Category management and displays (C) Signup and view all the answers

What is geofencing?

A virtual fence placed around a geographic location. (B) Signup and view all the answers

How can geofencing be used in marketing research?

To capture in-the-moment feedback and match online browsing behavior to in-store behavior. (D) Signup and view all the answers

Why is benefit and lifestyle studies important in segmentation research?

To understand the needs and preferences of target markets (D) Signup and view all the answers

What is the purpose of marketing research?

To monitor marketing performance and understand marketing as a business process (A) Signup and view all the answers

What is required for researchers to collect data using geofencing?

Consumers must turn on location-based apps. (A) Signup and view all the answers

Study Notes

Marketing research provides accurate information for marketing decisions.
It helps organizations understand consumers and markets.
Marketing research studies include product testing, advertising effectiveness, pricing, and segmentation.
Research can be conducted internally or externally.
Ethical issues in marketing research include respondent abuse and privacy violations.
Technological and global changes will affect the future of marketing research.
Geofencing is a virtual fence placed around a geographic location.
Geofencing can be used to capture in-the-moment feedback and match online browsing behavior to in-store behavior.
Consumers must agree to turn on location-based apps for researchers to collect data.
The use of geofencing is likely to grow in the future.

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Description

Test your knowledge on marketing research and geofencing with this quiz! Learn about the importance of accurate information in marketing decisions, different types of research studies, and ethical considerations. Explore the potential benefits and limitations of geofencing, including its applications for capturing in-the-moment feedback and matching online browsing behavior to in-store behavior. See how technological and global changes are shaping the future of marketing research. Keywords: marketing research, consumer behavior, product testing, advertising effectiveness, geofencing, location-based