Podcast
Questions and Answers
What are some examples of marketing research studies?
What are some examples of marketing research studies?
- Sales forecasting and employee satisfaction
- Customer service and inventory management
- Product testing and pricing (correct)
- Website design and social media management
What are the two types of marketing research?
What are the two types of marketing research?
- Primary and secondary
- Qualitative and quantitative
- Internal and external (correct)
- Experimental and observational
What are some ethical issues in marketing research?
What are some ethical issues in marketing research?
- Product quality and customer service
- Employee satisfaction and turnover rate
- Respondent abuse and privacy violations (correct)
- Advertising effectiveness and market segmentation
How will technological and global changes affect the future of marketing research?
How will technological and global changes affect the future of marketing research?
What is geofencing?
What is geofencing?
How can geofencing be used in marketing research?
How can geofencing be used in marketing research?
Do consumers have to agree to turn on location-based apps for researchers to collect data?
Do consumers have to agree to turn on location-based apps for researchers to collect data?
Flashcards
Marketing Research Examples?
Marketing Research Examples?
Product testing and pricing strategies.
Types of Marketing Research?
Types of Marketing Research?
Research conducted using internal data and research using external sources.
Ethical Issues in Research?
Ethical Issues in Research?
Respondent abuse and privacy violations.
Tech Impact on Research?
Tech Impact on Research?
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What is Geofencing?
What is Geofencing?
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Geofencing in Research?
Geofencing in Research?
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Location Data Agreement?
Location Data Agreement?
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Study Notes
- Marketing research provides accurate information for marketing decisions.
- It helps organizations understand consumers and markets.
- Marketing research studies include product testing, advertising effectiveness, pricing, and segmentation.
- Research can be conducted internally or externally.
- Ethical issues in marketing research include respondent abuse and privacy violations.
- Technological and global changes will affect the future of marketing research.
- Geofencing is a virtual fence placed around a geographic location.
- Geofencing can be used to capture in-the-moment feedback and match online browsing behavior to in-store behavior.
- Consumers must agree to turn on location-based apps for researchers to collect data.
- The use of geofencing is likely to grow in the future.
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