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Marketing Research and Geofencing

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Questions and Answers

What are some examples of marketing research studies?

Sales forecasting and employee satisfaction

Customer service and inventory management

Product testing and pricing (correct)

Website design and social media management

What are the two types of marketing research?

Primary and secondary

Qualitative and quantitative

Internal and external (correct)

Experimental and observational

What are some ethical issues in marketing research?

Product quality and customer service

Employee satisfaction and turnover rate

Respondent abuse and privacy violations (correct)

Advertising effectiveness and market segmentation

How will technological and global changes affect the future of marketing research?

They will change the way research is conducted (D) Signup and view all the answers

What is geofencing?

A virtual fence placed around a geographic location (B) Signup and view all the answers

How can geofencing be used in marketing research?

To capture in-the-moment feedback (A) Signup and view all the answers

Do consumers have to agree to turn on location-based apps for researchers to collect data?

Yes (A) Signup and view all the answers

Study Notes

Marketing research provides accurate information for marketing decisions.
It helps organizations understand consumers and markets.
Marketing research studies include product testing, advertising effectiveness, pricing, and segmentation.
Research can be conducted internally or externally.
Ethical issues in marketing research include respondent abuse and privacy violations.
Technological and global changes will affect the future of marketing research.
Geofencing is a virtual fence placed around a geographic location.
Geofencing can be used to capture in-the-moment feedback and match online browsing behavior to in-store behavior.
Consumers must agree to turn on location-based apps for researchers to collect data.
The use of geofencing is likely to grow in the future.

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Description

Test your knowledge on marketing research and geofencing with this quiz! Learn about the importance of accurate information in marketing decisions, different types of research studies, and ethical considerations. Explore the potential benefits and limitations of geofencing, including its applications for capturing in-the-moment feedback and matching online browsing behavior to in-store behavior. See how technological and global changes are shaping the future of marketing research. Keywords: marketing research, consumer behavior, product testing, advertising effectiveness, geofencing, location-based