7 Questions
What are some examples of marketing research studies?
Product testing and pricing
What are the two types of marketing research?
Internal and external
What are some ethical issues in marketing research?
Respondent abuse and privacy violations
How will technological and global changes affect the future of marketing research?
They will change the way research is conducted
What is geofencing?
A virtual fence placed around a geographic location
How can geofencing be used in marketing research?
To capture in-the-moment feedback
Do consumers have to agree to turn on location-based apps for researchers to collect data?
Yes
Study Notes
- Marketing research provides accurate information for marketing decisions.
- It helps organizations understand consumers and markets.
- Marketing research studies include product testing, advertising effectiveness, pricing, and segmentation.
- Research can be conducted internally or externally.
- Ethical issues in marketing research include respondent abuse and privacy violations.
- Technological and global changes will affect the future of marketing research.
- Geofencing is a virtual fence placed around a geographic location.
- Geofencing can be used to capture in-the-moment feedback and match online browsing behavior to in-store behavior.
- Consumers must agree to turn on location-based apps for researchers to collect data.
- The use of geofencing is likely to grow in the future.
Test your knowledge on marketing research and geofencing with this quiz! Learn about the importance of accurate information in marketing decisions, different types of research studies, and ethical considerations. Explore the potential benefits and limitations of geofencing, including its applications for capturing in-the-moment feedback and matching online browsing behavior to in-store behavior. See how technological and global changes are shaping the future of marketing research. Keywords: marketing research, consumer behavior, product testing, advertising effectiveness, geofencing, location-based
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