Questions and Answers
What is one of the changes mentioned in the marketing plan?
What is a feature of the rock-solid infrastructure of C&W Business?
Who is responsible for local marketing representation?
What is the purpose of the interactive slides and videos?
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What type of documents are mentioned in the content?
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What is one of the ways to keep the B2B staff informed?
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What is mentioned as a part of the marketing plan in terms of staff uniforms?
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What is a benefit of C&W Business's network?
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Who is the new Supervisor of Sales Administration?
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What is the current status of the Sales engineering role?
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What is the trend observed in the Q2 Actuals vs Q2 Budget?
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Which of the following is NOT a large NRR billing mentioned in the report?
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What is the MRR of the Central Bank?
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Who is the new Senior Admin?
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What is the status of the Solution Implementation role?
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What is the percentage of COS in the Q2 Actuals vs Q2 Budget?
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What is the total amount of NIB and NRR mentioned in the text?
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What is the title of the event hosted in partnership with Tenable and Adistec?
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Who unveiled the integration of Direct Dialing into Microsoft Teams?
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What was the topic of the lunch and learn session hosted for clients?
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What is the purpose of the Q2 activities mentioned in the text?
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Who collaborated with C&W Business to host an event for government clients?
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What is the title of the analysis presented in the text?
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What is the name of the product highlighted during the lunch and learn session?
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Study Notes
Marketing
- Change of colours, rebrand of website, and new templates for proposals, presentations, etc.
- Introduction of new collateral and local marketing representation by Shania, a Graduate.
Why C&W Business
- Rock-solid infrastructure with the best network, including:
- The largest fibre network
- Best latency in the region
- The biggest number of direct routes connecting the Caribbean to the US and the rest of the world
Staff and Operations
- Uniforms for staff, including shirts and polos
- Importance of keeping B2B staff informed about sales activities, achievements, improvements, promotions, and celebrations
- Staff changes, including:
- New hires
- Promotions
- Exits
- Lateral movements
- Solution Implementation role replacement is in progress, and Sales Engineering role should be filled within the month
- Enterprise Account managers' interviews are scheduled for the next week
Financials
- Q2 Actuals vs Q2 Budget shows a positive trend, with:
- 99% MRR (Monthly Recurring Revenue)
- 109% COS (Cost of Sales)
- 114% NRR (Net Revenue Retention)
- Large NRR billings, including:
- UWI, licenses renewals
- Ministry of Agriculture
- Carenet, Central Bank, NIB, and Ministry of National Security
Client Events
- Q2 Activities external, including:
- Client Event: Breakfast Bytes with Tenable
- Client Event: Lunch & Learn with Microsoft
- Client Event: Sip, Savor & Secure with Simply Secure
- Client Event: Lunch & Learn with Cisco
- Goal of client events is to create awareness, interest, and ultimately become the preferred choice
YOUR VOICE RESULTS
- 2024 NPS (Net Promoter Score) Analysis results
- 2024 eNPS (Employee Net Promoter Score) Analysis results
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Description
This quiz covers various marketing rebranding strategies, including changing colors, website rebranding, and creating new templates and collateral.
