Podcast
Questions and Answers
What is one of the changes mentioned in the marketing plan?
What is one of the changes mentioned in the marketing plan?
What is a feature of the rock-solid infrastructure of C&W Business?
What is a feature of the rock-solid infrastructure of C&W Business?
Who is responsible for local marketing representation?
Who is responsible for local marketing representation?
What is the purpose of the interactive slides and videos?
What is the purpose of the interactive slides and videos?
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What type of documents are mentioned in the content?
What type of documents are mentioned in the content?
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What is one of the ways to keep the B2B staff informed?
What is one of the ways to keep the B2B staff informed?
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What is mentioned as a part of the marketing plan in terms of staff uniforms?
What is mentioned as a part of the marketing plan in terms of staff uniforms?
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What is a benefit of C&W Business's network?
What is a benefit of C&W Business's network?
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Who is the new Supervisor of Sales Administration?
Who is the new Supervisor of Sales Administration?
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What is the current status of the Sales engineering role?
What is the current status of the Sales engineering role?
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What is the trend observed in the Q2 Actuals vs Q2 Budget?
What is the trend observed in the Q2 Actuals vs Q2 Budget?
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Which of the following is NOT a large NRR billing mentioned in the report?
Which of the following is NOT a large NRR billing mentioned in the report?
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What is the MRR of the Central Bank?
What is the MRR of the Central Bank?
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Who is the new Senior Admin?
Who is the new Senior Admin?
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What is the status of the Solution Implementation role?
What is the status of the Solution Implementation role?
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What is the percentage of COS in the Q2 Actuals vs Q2 Budget?
What is the percentage of COS in the Q2 Actuals vs Q2 Budget?
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What is the total amount of NIB and NRR mentioned in the text?
What is the total amount of NIB and NRR mentioned in the text?
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What is the title of the event hosted in partnership with Tenable and Adistec?
What is the title of the event hosted in partnership with Tenable and Adistec?
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Who unveiled the integration of Direct Dialing into Microsoft Teams?
Who unveiled the integration of Direct Dialing into Microsoft Teams?
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What was the topic of the lunch and learn session hosted for clients?
What was the topic of the lunch and learn session hosted for clients?
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What is the purpose of the Q2 activities mentioned in the text?
What is the purpose of the Q2 activities mentioned in the text?
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Who collaborated with C&W Business to host an event for government clients?
Who collaborated with C&W Business to host an event for government clients?
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What is the title of the analysis presented in the text?
What is the title of the analysis presented in the text?
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What is the name of the product highlighted during the lunch and learn session?
What is the name of the product highlighted during the lunch and learn session?
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Study Notes
Marketing
- Change of colours, rebrand of website, and new templates for proposals, presentations, etc.
- Introduction of new collateral and local marketing representation by Shania, a Graduate.
Why C&W Business
- Rock-solid infrastructure with the best network, including:
- The largest fibre network
- Best latency in the region
- The biggest number of direct routes connecting the Caribbean to the US and the rest of the world
Staff and Operations
- Uniforms for staff, including shirts and polos
- Importance of keeping B2B staff informed about sales activities, achievements, improvements, promotions, and celebrations
- Staff changes, including:
- New hires
- Promotions
- Exits
- Lateral movements
- Solution Implementation role replacement is in progress, and Sales Engineering role should be filled within the month
- Enterprise Account managers' interviews are scheduled for the next week
Financials
- Q2 Actuals vs Q2 Budget shows a positive trend, with:
- 99% MRR (Monthly Recurring Revenue)
- 109% COS (Cost of Sales)
- 114% NRR (Net Revenue Retention)
- Large NRR billings, including:
- UWI, licenses renewals
- Ministry of Agriculture
- Carenet, Central Bank, NIB, and Ministry of National Security
Client Events
- Q2 Activities external, including:
- Client Event: Breakfast Bytes with Tenable
- Client Event: Lunch & Learn with Microsoft
- Client Event: Sip, Savor & Secure with Simply Secure
- Client Event: Lunch & Learn with Cisco
- Goal of client events is to create awareness, interest, and ultimately become the preferred choice
YOUR VOICE RESULTS
- 2024 NPS (Net Promoter Score) Analysis results
- 2024 eNPS (Employee Net Promoter Score) Analysis results
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Description
This quiz covers various marketing rebranding strategies, including changing colors, website rebranding, and creating new templates and collateral.
