chapter 8 (i)

What approach did FiLLi Café take during the COVID-19 pandemic?

What is one of the future goals for FiLLi Café as mentioned in the content?

Which statement best describes the ambiance of FiLLi Café?

What are the intended benefits of applying the customer value-driven strategy?

How did the design of FiLLi Café accommodate customer preferences?

How many outlets did FiLLi Café aim to establish by expanding in the UAE?

What marketing aspect does the story of FiLLi Café emphasize?

Which countries are mentioned as potential locations for FiLLi Café's expansion?

What do buyers of an Airstream trailer primarily seek beyond just a vehicle?

Which of the following is NOT mentioned as a component that product planners need to develop?

What does the Airstream brand's commitment to 'high adventure and faraway lands' signify?

What is a defining feature of the Airstream product as described in the content?

Which attribute is crucial to delivering the core customer values of an Airstream trailer?

What does the term 'core product' refer to in the context provided?

What can be inferred about consumers' relationship with the Airstream brand?

What aspect of the Airstream trailer's attributes contributes to its brand identity?

What visual change did the new logo introduce under the letters 'o' and 'p'?

Which brands are mentioned as examples of companies that use wordless logos?

Which of the following locations was NOT mentioned as a destination for Airbnb's "Night At" program?

What was a notable change in Audi's logo redesign?

Which of the following is NOT a characteristic of Airbnb's "Night At" program?

What is the main purpose of Airbnb's "Night At" program, as described in the text?

Why do companies need to be cautious when changing their brand logos?

What characteristic did the new Audi logo adopt for better adaptability?

What specific event was the overnight stay in the Malibu Barbie Dreamhouse designed to celebrate?

What emotion is associated with the new logo's design featuring a smiley face?

Which of the following is NOT a location offered as part of the "Night At" program, as described in the text?

What is the main objective of the "Night At" program, as demonstrated by the mentioned experiences?

What factor is essential for logo redesigns, according to the passage?

Which of the following is NOT considered an "extreme" example of an Airbnb "Night At" experience, as described in the text?

What aspect of logos is stressed as important in relation to customer perceptions?

What is the primary reason for Airbnb's creation of the "Night At" program, as described in the content?

What is the main purpose of scanning QR codes on smart packaging?

What type of information can consumers find on the webpage linked by the QR code on Yeo Valley Organic’s packaging?

What is a key advantage of using QR codes on smart packaging?

Which agency developed the connected packaging for Yeo Valley Organic?

What is the main idea conveyed by the phrase “always on” connected packaging?

How many organic products does Yeo Valley Organic have?

What kind of brand experiences does smart packaging offer?

What does Yeo Valley Organic's managing director highlight as a key benefit of using QR codes on packaging?

Which of the following is NOT mentioned as a company that Serena Williams has endorsed?

What is the primary goal of "place marketing"?

What specific initiative did Detroit undertake to promote itself?

What is the message Tourism Ireland conveys to businesses?

What is the main message communicated by the "Best Jobs in the World" campaign launched by Tourism Australia?

What does Serena Williams mean by "I want to be the brand, instead of just being the face"?

What is the shared goal among Detroit, Tourism Ireland, and Tourism Australia?

What is the most effective way to attract businesses and investment opportunities to a particular region?