Podcast
Questions and Answers
Why is it advised to drop programs that are not working quickly?
Why is it advised to drop programs that are not working quickly?
To focus resources on more effective strategies and initiatives.
What is the importance of researching customers in times when their needs and wants are changing?
What is the importance of researching customers in times when their needs and wants are changing?
To stay close to customers and avoid using outdated marketing messages.
What is the downside of discounting established and successful brands?
What is the downside of discounting established and successful brands?
It can signal to the market that the products were overpriced and may not be worth the original price in the future.
How can companies cater to both frugal and value-conscious customers without devaluing their premium brands?
How can companies cater to both frugal and value-conscious customers without devaluing their premium brands?
What is the strategy of 'saving the strong and losing the weak' in turbulent markets?
What is the strategy of 'saving the strong and losing the weak' in turbulent markets?
Why is it important to emphasize core values and safety during uncertain times?
Why is it important to emphasize core values and safety during uncertain times?
What are the main components of the marketing process in theory?
What are the main components of the marketing process in theory?
What is emphasized in the highly competitive market places in terms of marketing planning?
What is emphasized in the highly competitive market places in terms of marketing planning?
According to Philip Kotler, what should marketers be ready to activate in an 'Age of Turbulence'?
According to Philip Kotler, what should marketers be ready to activate in an 'Age of Turbulence'?
What characterizes the 'Age of Turbulence' according to Philip Kotler?
What characterizes the 'Age of Turbulence' according to Philip Kotler?
What is the first factor that marketers must keep in mind when creating their marketing strategies in the 'Age of Turbulence'?
What is the first factor that marketers must keep in mind when creating their marketing strategies in the 'Age of Turbulence'?
What does market share represent?
What does market share represent?
