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Marketing in Practice: How is Marketing Done?

16 Questions

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Marketing in Practice: How is Marketing Done?

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Questions and Answers

What are the five key functions for a CMO in leading marketing within an organization?

Strengthening the brands (correct)

Filing administrative paperwork

Hiring new employees

Creating new marketing campaigns

Which department must also think like marketers to create strong marketing organizations?

Finance

Human Resources (correct)

Logistics

What is NOT one of the core marketing concepts mentioned in the text?

Demands

Desires (correct)

Wants

Needs

What is a key step in the marketing planning process?

Designing marketing strategies Signup and view all the answers

Which function is NOT mentioned as a key function for a CMO?

Developing new HR policies Signup and view all the answers

What is one of the major societal forces affecting marketing discussed in the text?

Degregulation Signup and view all the answers

Which of the following is NOT listed as a new consumer capability in the text?

Limited information available Signup and view all the answers

What is one of the new company capabilities discussed in the text?

Mobile marketing Signup and view all the answers

Which of the following is a result of industry convergence as discussed in the text?

Enhanced information availability Signup and view all the answers

How do consumers have a greater ease in interacting and placing orders according to the text?

By using network information technology Signup and view all the answers

What are the basic human requirements according to the text?

Real needs Signup and view all the answers

What is a set of benefits offered to customers to satisfy their needs known as?

Value proposition Signup and view all the answers

Which aspect is important for successful marketing according to the text?

Value and Satisfaction Signup and view all the answers

What does segmenting target markets involve according to the text?

Identifying and profiling distinct groups of buyers based on political views Signup and view all the answers

Which channels are included in Marketing Channels according to the text?

Service channels, Supply Chain, Logistics channels Signup and view all the answers

What environment does Competition fall under according to the text?

Task environment Signup and view all the answers