Marketing in Practice: How is Marketing Done?
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Questions and Answers

What are the five key functions for a CMO in leading marketing within an organization?

  • Strengthening the brands (correct)
  • Filing administrative paperwork
  • Hiring new employees
  • Creating new marketing campaigns

    • Which department must also think like marketers to create strong marketing organizations?

  • Finance
  • IT
  • Human Resources (correct)
  • Logistics

    • What is NOT one of the core marketing concepts mentioned in the text?

  • Demands
  • Desires (correct)
  • Wants
  • Needs

    • What is a key step in the marketing planning process?

    <p>Designing marketing strategies</p> Signup and view all the answers

    Which function is NOT mentioned as a key function for a CMO?

    <p>Developing new HR policies</p> Signup and view all the answers

    What is one of the major societal forces affecting marketing discussed in the text?

    <p>Degregulation</p> Signup and view all the answers

    Which of the following is NOT listed as a new consumer capability in the text?

    <p>Limited information available</p> Signup and view all the answers

    What is one of the new company capabilities discussed in the text?

    <p>Mobile marketing</p> Signup and view all the answers

    Which of the following is a result of industry convergence as discussed in the text?

    <p>Enhanced information availability</p> Signup and view all the answers

    How do consumers have a greater ease in interacting and placing orders according to the text?

    <p>By using network information technology</p> Signup and view all the answers

    What are the basic human requirements according to the text?

    <p>Real needs</p> Signup and view all the answers

    What is a set of benefits offered to customers to satisfy their needs known as?

    <p>Value proposition</p> Signup and view all the answers

    Which aspect is important for successful marketing according to the text?

    <p>Value and Satisfaction</p> Signup and view all the answers

    What does segmenting target markets involve according to the text?

    <p>Identifying and profiling distinct groups of buyers based on political views</p> Signup and view all the answers

    Which channels are included in Marketing Channels according to the text?

    <p>Service channels, Supply Chain, Logistics channels</p> Signup and view all the answers

    What environment does Competition fall under according to the text?

    <p>Task environment</p> Signup and view all the answers

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