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Questions and Answers
What is the primary goal of affinity programs?
What is the primary goal of affinity programs?
- To improve distribution channels
- To increase customer acquisition
- To foster long-term relationships between customers and a business (correct)
- To reduce production costs
What is the focus of one-to-one marketing?
What is the focus of one-to-one marketing?
- Targeting a specific geographic region
- Customizing products and marketing to individual customers (correct)
- Offering discounts to loyal customers
- Mass production and standardized marketing
What is the primary function of customer relationship management (CRM) software?
What is the primary function of customer relationship management (CRM) software?
- To develop marketing campaigns
- To manage inventory levels
- To analyze market trends
- To gather, sort, and interpret customer data (correct)
Which element of the marketing mix is not mentioned in the text?
Which element of the marketing mix is not mentioned in the text?
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What type of data is Statistics Canada a major source of?
What type of data is Statistics Canada a major source of?
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What is the most common form of consumer market segmentation?
What is the most common form of consumer market segmentation?
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What is the primary benefit of using CRM software?
What is the primary benefit of using CRM software?
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What is the main objective of a loyalty program?
What is the main objective of a loyalty program?
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What is the primary focus of target marketing?
What is the primary focus of target marketing?
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What is the primary benefit of using affinity programs?
What is the primary benefit of using affinity programs?
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