Questions and Answers
What is the primary goal of affinity programs?
To foster long-term relationships between customers and a business
What is the focus of one-to-one marketing?
Customizing products and marketing to individual customers
What is the primary function of customer relationship management (CRM) software?
To gather, sort, and interpret customer data
Which element of the marketing mix is not mentioned in the text?
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What type of data is Statistics Canada a major source of?
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What is the most common form of consumer market segmentation?
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What is the primary benefit of using CRM software?
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What is the main objective of a loyalty program?
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What is the primary focus of target marketing?
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What is the primary benefit of using affinity programs?
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