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Questions and Answers
What is the primary goal of marketing?
What is the primary goal of marketing?
- To maximize profits
- To dominate the market
- To minimize production costs
- To satisfy and retain customers (correct)
Who typically conducts marketing?
Who typically conducts marketing?
- The trade associations
- The seller, such as a retailer or manufacturer (correct)
- The consumers
- The government agencies
What are the two primary marketing approaches mentioned in the text?
What are the two primary marketing approaches mentioned in the text?
- B2C and C2C
- B2B and B2C (correct)
- B2B and C2C
- B2C and B2G
What influences the marketing mix according to the text?
What influences the marketing mix according to the text?
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What determines the methods of promoting the product in marketing?
What determines the methods of promoting the product in marketing?
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