Marketing Principles and Strategies Quiz
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Questions and Answers

What is the primary goal of marketing?

  • To maximize profits
  • To dominate the market
  • To minimize production costs
  • To satisfy and retain customers (correct)

    • Who typically conducts marketing?

  • The trade associations
  • The seller, such as a retailer or manufacturer (correct)
  • The consumers
  • The government agencies

    • What are the two primary marketing approaches mentioned in the text?

  • B2C and C2C
  • B2B and B2C (correct)
  • B2B and C2C
  • B2C and B2G

    • What influences the marketing mix according to the text?

    <p>Environment, marketing research, target market characteristics</p> Signup and view all the answers

    What determines the methods of promoting the product in marketing?

    <p>Factors such as use of coupons and price inducements</p> Signup and view all the answers

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