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Marketing Positioning Strategies Quiz

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Questions and Answers

What is the main focus of a target segment?

Purchasing behavior (correct)

Market demand

Geographic location

Service delivery

Why are determinant attributes important in competitive positioning strategy?

Customers value them highly

They do not influence buyers' choices

They differentiate between competing alternatives (correct)

They are the only attributes considered by customers

What is the primary goal of competitive positioning strategy?

Expand the product line

Establish and maintain a distinctive place in the market (correct)

Maximize profit

Drive competitors out of the market

What does a positioning statement help a service organization answer?

What the product is and what it should become Signup and view all the answers

What role does market analysis play in decision-making processes?

Addressing factors like demand levels and geographic location Signup and view all the answers

Why is offering a broad product line to a narrowly defined target segment a strategic approach?

It focuses resources for maximum impact Signup and view all the answers

What does positioning strategy focus on?

Creating, communicating, and maintaining distinctive differences Signup and view all the answers

What does market focus refer to?

The number of markets a firm serves Signup and view all the answers

What characterizes a fully focused organization?

Offers a limited range of services to a narrow market segment Signup and view all the answers

In what category do unfocused service providers fall?

Unfocused Signup and view all the answers

Why is segmentation considered one of the most important concepts in marketing?

To tailor products and services to different customer groups Signup and view all the answers

What does service focus entail?

Providing a broad range of services to a narrow market segment Signup and view all the answers