Marketing Positioning and Sustainability Quiz

<p>To identify and segment potential customer groups (D)</p> Signup and view all the answers

<p>A framework that outlines key business components and relationships (A)</p> Signup and view all the answers

<p>Identify possible competitors (C)</p> Signup and view all the answers

<p>Market needs and usage (B)</p> Signup and view all the answers

<p>The entire industry of wearable technology (A)</p> Signup and view all the answers

<p>Perceived positive impact on the planet (A)</p> Signup and view all the answers

<p>It facilitates understanding market positioning options. (D)</p> Signup and view all the answers

<p>They may be perceived as less effective (C)</p> Signup and view all the answers

<p>As a traditional watch (B)</p> Signup and view all the answers

<p>They are experiential and not observable before purchase (A)</p> Signup and view all the answers

<p>Reassure consumers about performance (B)</p> Signup and view all the answers

<p>Define the universe, assess competitors, select position, state position (C)</p> Signup and view all the answers

<p>They are often subjective and not easily identified (D)</p> Signup and view all the answers

<p>Competitors' points of differentiation and similarities (C)</p> Signup and view all the answers

<p>An aspect that sets a product apart from others (D)</p> Signup and view all the answers

<p>They are seen as less effective (B)</p> Signup and view all the answers

<p>They should highlight guarantees of success (C)</p> Signup and view all the answers

<p>Performance perception as low compared to conventional options (B)</p> Signup and view all the answers

<p>Actions undertaken to manage environmental consequences (D)</p> Signup and view all the answers

<p>Brand loyalty and customer engagement (C)</p> Signup and view all the answers

<p>Material reuse is considered important for sustainable practices (B)</p> Signup and view all the answers

<p>The organization’s energy efficiency and material management (D)</p> Signup and view all the answers

<p>It encompasses all activities needed to create value without harming the environment (B)</p> Signup and view all the answers

<p>To differentiate the brand from competitors in the market (C)</p> Signup and view all the answers

<p>Full diagnosis of market and company (C)</p> Signup and view all the answers

<p>Social, environmental, and economic benefits (D)</p> Signup and view all the answers

<p>How the product addresses customer pain points (A)</p> Signup and view all the answers

<p>Creating added value for the customer (C)</p> Signup and view all the answers

<p>Targeting specific market segments (A)</p> Signup and view all the answers

<p>Customer problems and needs (D)</p> Signup and view all the answers

<p>Pain Relievers (C)</p> Signup and view all the answers

<p>Undesired costs and situations (A)</p> Signup and view all the answers

<p>Implementing aggressive sales tactics (D)</p> Signup and view all the answers

<p>Word document in PDF format (B)</p> Signup and view all the answers

<p>A component that enhances customer experience (D)</p> Signup and view all the answers

<p>Identifying target customer segments (A)</p> Signup and view all the answers

<p>Added value (C)</p> Signup and view all the answers

<p>Clarify customer pain and gain (B)</p> Signup and view all the answers

<p>Pain Relievers and Gain Creators (C)</p> Signup and view all the answers

A strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

The commercial value that derives from consumer perception of a brand name.

A system encompassing the product or service and all its interactions with the customer or user.

The process of dividing a broad customer base into sub-groups of consumers based on shared characteristics.

A strategic management tool used to express a company's business model.

The set of products or services that customers naturally compare against a given product or service. Often considered the closest competition.

Find potential competitors within the competitive universe used as a reference.

The 3 most direct competitors or groups of competitors from the reference universe.

Features or characteristics that set competitor products apart from each other and your own product.

Shared characteristics or common factors amongst competitors and you.

Define your product's place in the market against competing products.

Consider customers' needs and use cases (market approach), and not just the product itself (product approach), when defining your competitive universe.

The universe of products helps your business position its product correctly against comparable products in the market.

Altruistic, social, or biospheric benefits that differentiate a product from competitors and influence consumer preferences.

A marketing strategy that focuses on sustainable attributes as a key differentiator.

Characteristics that are difficult to observe or measure, like eco-friendliness.

Connections between sustainable attributes and other aspects, potentially positive or negative.

Sustainable features that are unclear or uncertain to consumers.

Consumer perceptions that sustainable products might be less effective than conventional options.

Strategies to combine sustainability with performance claims to reassure consumers.

A product name or branding that combines eco-certifications (e.g., European ecolabel) with claims of efficiency.

A business model that considers the environmental impact of products and production processes, beyond just the core product.

The actions a company takes to manage its environmental impact, particularly concerning material reuse and energy consumption related to the production of the product.

Managing how materials are reused across the product life cycle.

The quantity of energy used in the process of making a product (across its whole life cycle).

The value created by the materials and production processes that directly contribute to the finished product.

A concise description of your brand's unique value proposition, outlining what it offers, who it serves, and how it differs from competitors.

The unique benefits or advantages your brand offers to customers, solving their needs and problems in a distinctive way.

The specific group of people your brand aims to reach with its products or services, sharing common characteristics and needs.

What sets your brand apart from competitors in terms of features, benefits, or perceived value.

Dividing the market into distinct groups based on shared characteristics, then focusing marketing efforts on the most relevant ones.

A thorough examination of the market landscape including customer behavior, trends, competitors, and opportunities.

Measurable positive impacts your brand's product or service has on the economy, society, and the environment.

A tool to visualize how your product or service fulfills customer needs and delivers value.

Features of your product or service that address customer challenges, needs, and pains, offering solutions to their negative emotions, undesired costs, or avoidable situations.

Features of your product or service that create customer gains, offering added value and enhancing their experience.

The actions a company takes to manage its environmental impact, focusing on material reuse and energy consumption throughout the product's life cycle.