Marketing Packaging Quiz

Crocs faced a decline in sales and stock price due to the 2008 recession and consumer dissatisfaction with the brand.

Crocs experienced a severe drop in sales and stock value, nearly leading to the company's demise.

Crocs diversified its product line by introducing various footwear styles and adopted a multichannel distribution approach to reach customers.

Crocs expanded their product range beyond their signature clogs to include boots, loafers, sneakers, and other shoe types.

Crocs adopted various sales channels such as wholesale retailers, online platforms, and their own stores.

Crocs partnered with wholesale retailers like Kohl's and Dick's Sporting Goods to increase their reach.

Crocs established a significant online presence to sell their products directly to consumers.

Crocs opened over 500 physical stores to control their branding and customer experience.

A strategy used by companies to move customers from lower-priced products to higher-priced ones within their product line.

Introducing new products within an existing product line to fill gaps in price or features, but it can be ineffective if it causes confusion or cannibalization.

When sales of a new product within a line negatively impact the sales of existing products in that line.

A situation where customers are unsure which product to choose due to too many similar options.

A real demand for a product or service in the marketplace.

The process of designing and producing the container for a product. It can include multiple layers to attract attention and differentiate the product.

Multiple layers of packaging that serve different purposes, like attracting attention or protecting the product.

A plan that outlines how a company will develop, package, and position its products to meet market needs.

Packaging that is designed to minimize its environmental impact throughout its lifecycle, from sourcing materials to disposal.

Coffee pods made from materials that can be reprocessed into new products, reducing waste and promoting sustainability.

Using bamboo as a sustainable alternative to traditional packaging materials like cardboard, foam, and plastic.

Packaging made from organic materials that can break down naturally into compost, reducing landfill waste.

Frito-Lay's attempt to create a 100% compostable bag for Sun Chips, made from plant-based materials, as part of their commitment to sustainability.

Finding the balance between environmentally friendly packaging and meeting customer needs and expectations.

Frito-Lay's healthier snack option with 30% less fat than potato chips, aligning with their sustainability efforts.

Using solar energy to power a factory, reducing reliance on fossil fuels and contributing to a cleaner energy source.

Packaging aims to identify the brand, provide information, facilitate transportation, protect the product, aid storage, and help with consumption.

Focuses on the practical aspects of packaging, such as structural design and its interaction with elements like pricing and advertising.

Deals with the visual appeal of packaging, including size, shape, material, color, text, and graphics.

Color influences brand perception, conveys meaning across cultures and market segments, and can even define a brand's identity.

Color communicates across language barriers, carrying meaning that can be both universal and culturally specific.

The telecom company Orange uses color as both its visual identity and its name, demonstrating the power of color in branding.

Successful packaging aligns functional and aesthetic components to maximize value for both customers and the company.

Packaging can create value by meeting customer needs while achieving company goals, through a clever combination of functionality and aesthetics.

Though extended warranties might not offer financial benefits, consumers often purchase them for the feeling of security and reassurance they provide.

Despite the fact that extended warranties are not always financially advantageous for customers, they still generate significant revenue for electronic goods suppliers.

Guarantees and warranties can lower a buyer's perception of risk, suggesting the product's quality and the company's dependability.

Guarantees and warranties prove most helpful when the company or product is unknown, or when the product's quality surpasses competitors' offerings.

Hyundai and Kia's successful 10-year/100,000-mile warranty programs were designed to assure buyers of product quality and company reliability.

Effective guarantees and warranties should be relevant, easily understood, and readily invoked by the customer.

A guarantee is only relevant if it covers features that customers find important and that are likely to malfunction.

Guarantees and warranties offer little or no value if they cover features customers don't care about or features that rarely malfunction.

Guarantees help companies by focusing on customer experience, establishing accountability, defining performance standards, and providing guidelines for failure recovery.

Companies can offer general guarantees, promising overall satisfaction, or specific guarantees, focusing on particular aspects of the product.

Procter & Gamble offers a general satisfaction guarantee, promising replacement, exchange, or refund if unsatisfied.

A.T. Cross guarantees its pens and pencils for life, repairing or replacing them free of charge.

Guaranteeing overall customer satisfaction, encompassing both product quality and customer perception of quality.

Guaranteeing specific aspects of a product like performance, reliability, or durability.

Guarantees can have a fixed time period, like one year, or a variable timeframe based on factors like product lifespan or customer ownership.

Guarantees can be valid for a specific period, like one year, or for the lifetime of the product or the customer's ownership.