Marketing Fundamentals: Branding and Packaging
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Questions and Answers

A well designed and constructed ______ plays various key roles for the product, manufacturer and even the consumer.

package

Packages help in the smooth transport of products from one destination to another without ______.

difficulty

A good package also enhances the ______ of products.

quality

Primary packages are the first ______ that is next to the product.

<p>package</p> Signup and view all the answers

Tertiary packages provide ultimate ______ for the products and helps in conveying them collectively from one place to another.

<p>protection</p> Signup and view all the answers

The purpose of ______ is to make the product well-known.

<p>branding</p> Signup and view all the answers

Packaging is a collective term that refers to all kinds of ______ in which goods are packed for easy and safe handling, distribution and sale.

<p>containers</p> Signup and view all the answers

Packages are usually referred to as the “______ Salesman” due to the fact that itself can sell or market the product without the producer campaigning for it.

<p>Silent</p> Signup and view all the answers

A wide range of ______ can be used in the designing and production of packages.

<p>materials</p> Signup and view all the answers

The choice of any of these materials for the building of a package is dependent on some factors, such as the kind of ______ the package is intended to protect.

<p>product</p> Signup and view all the answers

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